Greenlight Report, Issue 24: What Oculus’ CES Reveal Actually Means

Greenlight Insights Insight Articles

Greenlight Report, Issue 24: What Oculus’ CES Reveal Actually Means What does Oculus’ $599 pricing say about their short-term strategy? Are consumers ready for a $1,000 VR camera? What barriers exist for product manufacturers during 2016? These are a few topics we tackled this week, aggregated into the Greenlight Report newsletter. Click the image below to read the full issue. *********** … Read More

Greenlight Insights to Launch Ground-Breaking Event on Intelligence & Analytics March 15-16 in San Francisco

Greenlight Insights Insight Articles

Dec. 21, 2015. To meet the growing need for critical information on intelligence and analytic tools for virtual reality, Greenlight VR, a leading business intelligence firm for the virtual reality industry, is launching the 2016 Virtual Reality Analytics Web Summit – a groundbreaking online event designed to illuminate the effectiveness of a wide range of intelligence and analytic techniques for … Read More

Greenlight Report, Issue 23: Meet The Consumers That Will Make Or Break Virtual Reality

Greenlight Insights Insight Articles

What are virtual reality capable websites? What will Colopl do with $50M in new funding? What barriers are in the way of virtual reality’s future? These are a few topics we tackled this week, aggregated into the Greenlight Report newsletter. Click the image below to read the full issue. *********** Subscribe to Greenlight Report (free) to get it in your inbox … Read More

Greenlight VR To Hold Special Virtual Reality Consumer Insights Webinar

Greenlight Insights Insight Articles

Greenlight VR, the only business intelligence firm for the virtual reality industry, is hosting a special webinar to accompany its recent U.S. and UK Consumer surveys. Anyone with a need for insights about consumers should attend this one-of-a-kind event, where leading consumer insights researchers dive into the data and share implications for this young, yet growing industry. Topics that will be examined include consumer awareness and purchase … Read More

Upcoming Greenlight VR White Paper: Measuring Human Factors For Virtual Reality Experience Design

Greenlight Insights Press Releases

Greenlight VR continues to engage market leaders in the emerging field of analytics for virtual reality in order to collaborate on innovative research. There’s one currently in the works, about measuring human factors for virtual reality experience design, sponsored by YouVisit and EaseVR, and written by our new associate Michael Mascioni. Stay tuned for the full release sometime next month. … Read More

Greenlight Report, Issue 22: Are The Delays In HTC Vive Good For The Industry?

Greenlight Insights Insight Articles

Are the Delays in HTC Vive’s good for the  industry? Why is Oculus supporting other markets? How will Google backing magic leap turn out? These are a few topics we tackled this week, aggregated into the Greenlight Report newsletter. Click the image below to read the full issue. *********** Subscribe to Greenlight Report (free) to get it in your inbox during … Read More

3 Analyst Expectations For Virtual Reality in 2016 and Beyond

Greenlight Insights Insight Articles

Now that 2015 is coming to a close, we thought it would be helpful to reflect on where the industry might be in a few years — by sharing three analyses by our fellow industry analysts TrendForce, CB Insights, and Digi-Captial. [Greenlight VR provides independent forecasts in its reports.] TrendForce Market researcher TrendForce forecasts that the total value of the virtual reality … Read More