The Pros & Cons of Microsoft’s New Strategy for Virtual Reality on Xbox

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Insight Articles

microsoft

When Phil Spencer, Executive President of Gaming at Microsoft, announced that Project Scorpio would become VR compatible, gaming and VR fans have been anticipating what the compatibility and ecosystem would look like. Will Xbox be Oculus Rift compatible? Or will Xbox become a part of the ever-growing Micorosft MR platform? Since that announcement, there have been doubts as time has … Read More

Greenlight Insights’ Top Strategic Predictions for 2018

Avatar David Bolton Insight Articles

Greenlight Insights 2018 Predictions

The end of every year is both a time for reflection and an eagerness to see what the next 12 months will bring. It is fair to say that 2017 was a rollercoaster for most people, with major announcements and events appearing on the radar and then quickly being replaced with something else before we had time to catch our breath. … Read More

Top Trends from 2017 And How They Will Impact 2018

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Insight Articles, Location-Based Entertainment, Media & Entertainment

2017 Wrap Up Title

Finally passing the trough of disillusionment, virtual reality will finally hit its stride in 2018. We expect major new trends in location-based virtual reality entertainment, standalone headsets, and social content. Standalone Headsets Will Have a Major Impact on Headset Revenues   The industry saw major announcements coming from VR’s top manufacturers. VR heavy hitters HTC and Oculus both announced standalone … Read More

Greenlight Discussion: HTC Link Exclusively Available in . . . Japan?

Avatar Greenlight Insights Insight Articles, Virtual Reality

HTC's new headset, Link, is the first mobile headset to support 6DoF.

Thoughts by Analysts Alexis Macklin and Colin McMahon  Last week, HTC announced its first mobile-based VR headset, Link. It is the first mobile-based headset to incorporate 6DoF and will be made available exclusively in Japan later this year. This is the second of two recent non-Vive headset announcements from HTC. HTC also announced an all-in-one headset in collaboration with Google. … Read More

3 Reasons Why PSVR May Go Mainstream in 2016

Avatar Greenlight Insights Insight Articles

For a broad view of the VRsTM industry, pre-order your copy of the 2016 Virtual Reality Industry Report. To speak with an analyst, contact the team at research@greenlightvr.com. With the announcement of the console-priced PSVR standalone system at $399, Sony has made it very clear who their target audience should be — and that’s everyone. Even though the console-based headset … Read More

SingularityHub To Feature 4-Part Series From Greenlight VR

Avatar Greenlight Insights Insight Articles

Greenlight VR is proud to announce a new four-part series on SingularityHub that will examine the state of the expanding virtual reality industry across the globe. The series will begin in mid-December with coverage of the United States and will continue throughout the next several months, with articles posted on the first Tuesday of the month. Germany will be covered in January, the United … Read More