Two Roads Diverged: What Apple’s Latest Acquisitions Mean For A Future HMD

J.C. Kuang, Analyst J.C. Kuang, Analyst Augmented Reality, Client-Only, Devices & Technology, Insights

Apple’s ARKit: What it means and why it’s important

Apple’s most recent acquisition, Akonia Technologies, is the clearest sign thus far of Apple’s intent to enter the head-mounted augmented reality market. Previous acquisitions in the space have included pass-through AR firm Vrvana, which Apple acquired earlier this year for $30 million. And while Apple has been reluctant in the past to comment on any short or long-term plans to … Read More

Oculus vs. Daydream: The Battle For The Fast-Casual VR Market Heats Up

J.C. Kuang, Analyst J.C. Kuang, Analyst Insights, Virtual Reality

Oculus Go vs. Google Daydream

Oculus has shaken the market after its announcement at OC4 of it’s standalone VR headset, named Oculus Go. It’s clear that Oculus and Facebook are ramping up their VR efforts to compete with Daydream, but how will the race end? Oculus Go: The New Standard The Go is being marketed as an onboarding device for casual users. Its non-intimidating tether-free … Read More

3 Reasons Why PSVR May Go Mainstream in 2016

Avatar Greenlight Insights Insights

For a broad view of the VRsTM industry, pre-order your copy of the 2016 Virtual Reality Industry Report. To speak with an analyst, contact the team at research@greenlightvr.com. With the announcement of the console-priced PSVR standalone system at $399, Sony has made it very clear who their target audience should be — and that’s everyone. Even though the console-based headset … Read More

SingularityHub To Feature 4-Part Series From Greenlight VR

Avatar Greenlight Insights Insights

Greenlight VR is proud to announce a new four-part series on SingularityHub that will examine the state of the expanding virtual reality industry across the globe. The series will begin in mid-December with coverage of the United States and will continue throughout the next several months, with articles posted on the first Tuesday of the month. Germany will be covered in January, the United … Read More