The announcement of two new apps coming to Microsoft Hololens users represents a significant shakeup in the current content market for the company’s holographic computer. Microsoft Remote Assist and Microsoft Layout are indicative of yet another bold refocusing of priorities at Redmond. Lorraine Bardeen of Mixed Reality Workplaces noted that the apps came about as a result of “…expanding our … Read More
Satya Nadella made news with his recent announcement of restructuring within Microsoft. The CEO is reconsidering the company’s new growth areas in order to “instill a unifying product ethos across our end-user experiences and devices.” To this end, the teams responsible for research and development on devices such as Windows MR headsets and the HoloLens have had their leadership within … Read More
After a series of announcements over the past few months, Magic Leap has once again become buzzworthy with the release of its Lumin SDK. The software tools contained therein promise to bring many new and exciting features that have never before been implemented in AR hardware. From a robust runtime environment that can run multiple applications in the same physical … Read More
In a market finding its footing through highly specialized hardware / software ecosystems, what killer app feature can Hololens, the original AR workhorse, use to cut through the competition? Microsoft’s next-generation holographic processing unit, powered by machine learning, could prove to be a game-changer. The future of AR at the moment is bright, but still riddled with uncertainty. Future developments … Read More
In 2016, it was announced Microsoft and several of their top technology partners were planning to release a slate of Windows Mixed Reality headsets powered by Microsoft’s Windows 10 operating system. When added to the Microsoft HoloLens product line, the new headsets create an impressive VR/AR portfolio and are expected to have several broad implications for platform and application developers. … Read More
Microsoft acquired Simplygon on Jan. 17 for an undisclosed amount to further develop Microsoft’s “3D for Everyone” vision. Simplygon, which was developed by Donya Labs AB, a privately held company based in Sweden, develops 3D-optimization solutions for game developers, focusing on helping developers create 3D content faster, streamlining the workflow. This saves AAA game studios up to 14 work weeks … Read More
How can retailers like IKEA benefit from developing applications in virtual and augmented realities? What is the significance of merger and acquisition activity in the VR/AR intellectual property space? These are a few questions we answer in the Greenlight Report newsletter. Click the image below to read the full issue.
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