The Battle Between Oculus & HTC Heats Up For In-Home Market Share

Alexis MacklinAnalysis

Steam Survey Users

HTC Vive held a comfortable lead in active Steam users since its release in 2016 until Oculus Rift began closing the gap in January 2018. Now, the Oculus Rift head-mounted virtual reality display has surpassed the HTC Vive in market share among Steam users, according to Valve’s February Steam Hardware & Software Survey.  

Five Key Developments in VR/AR Debuted at CES 2018

Greenlight InsightsAnalysis, Augmented Reality, Virtual Reality

CES Main Greenlight Insights

The Consumer Electronics Show in Las Vegas has been a theater for OEMs to showcase their latest technologies, and that included XR. HTC, Lenovo, Pico, Huawei, and Kopin were among those who exhibited new head-mounted displays and smart glasses, but the innovations span improved graphics, resolution, ergonomic design, and beyond. New Ways to Go Cordless Ahead of CES 2018, Lenovo introduced … Read More

Top Trends from 2017 And How They Will Impact 2018

Alexis MacklinAnalysis, Immersive Media & Entertainment

2017 Wrap Up Title

Finally passing the trough of disillusionment, virtual reality will finally hit its stride in 2018. We expect major new trends in location-based virtual reality entertainment, standalone headsets, and social content. Standalone Headsets Will Have a Major Impact on Headset Revenues   The industry saw major announcements coming from VR’s top manufacturers. VR heavy hitters HTC and Oculus both announced standalone … Read More

Reaching VR Consumers Abroad: Internet Cafes in China

Natalie YueAnalysis, Immersive Media & Entertainment

Greenlighting China

Natalie Yue is a financial analyst with Greenlight Insights. In addition to building complex business and analytical models, Natalie covers emerging VR/AR trends developing in Asia-Pacific. 20 years ago, a billboard in central Beijing read, “How far are you from the information highway? Northward: 1.5km.” The billboard was advertising China’s first internet cafe and signaled the opening of the internet for Chinese … Read More

Why HTC’s Vive Wave Platform is a Big Deal

Alexis MacklinAnalysis, Virtual Reality

vive focus headset

During the Vive Developer Conference in Beijing, HTC announced a mobile VR open platform, Vive Wave. The company hopes to centralize the highly fragmented VR market in China with a unified platform and distribution strategy to create standards. The platform is linking major Chinese HMDs together including 360QIKU, Baofeng Mojing, Coocaa, EmdoorVR, Idealens, iQIYI, Juhaokan, Nubia, Pico, Pimax, Quanta, and Thundercomm. … Read More