Competition Intensifies As Oculus Joins The Race For LBE VR Supremacy

Alexis Macklin, Analyst Alexis Macklin, Analyst Analysis, Client-Only, Location-Based Entertainment, Virtual Reality

HTC reigns supreme in the out-of-home entertainment market, but Oculus may soon see its growth in its share of venues with deployed virtual reality systems. According to Greenlight Insights’ LBE VR Database, which tracks over 700 global LBE VR locations, HTC Vive is used in 77% of LBE venues with virtual reality system deployments. There is a huge gap between … Read More

Iribe’s Rift 2: What Is The Future of PC-Tethered VR at Oculus?

J.C. Kuang, Analyst J.C. Kuang, Analyst Analysis, Virtual Reality

The departure of Brendan Iribe, former head of PCVR for Oculus, has sent ripples through the enthusiast community, amid increasing worries that PC-tethered virtual reality, including a future “Rift 2” device, is lagging behind on the company’s list of priorities. This has been further exacerbated by unconfirmed comments from sources close to Facebook and Oculus, stating that the move was … Read More

USB-C and You – How VirtualLink Will Dramatically Change The Hardware Landscape (Yet Again)

J.C. Kuang, Analyst J.C. Kuang, Analyst Analysis, Devices & Technology

The landscape of consumer electronics is in constant flux. In the past, Moore’s Law has all but assured a steady annual refresh of computers, phones, smart devices, and any other CPU-powered device, with new advancements like quantum computing poised to carry the landscape well beyond the eventual end of the transistor space race. However, comparatively rapid growth and expansion of … Read More

Dave & Buster’s Takes Location-Based VR Nationwide

Alexis Macklin, Analyst Alexis Macklin, Analyst Analysis, Location-Based Entertainment

Dave & Buster's Takes Location-Based VR Nationwide

Dave & Buster’s announced a partnership with VRStudios and HTC for dedicated multi-player virtual reality experiences at all North American video arcade/restaurant complexes. Dave & Buster’s will deploy 500 HTC Vive systems at its 110 locations. The exclusive ride features Jurassic World VR Expedition, created by The VR Company under license from Universal. Up to four players will be able … Read More

Oculus Go: More Bandwidth for Businesses

J.C. Kuang, Analyst J.C. Kuang, Analyst Analysis, Business Transformation, Devices & Technology


The recent release of Oculus’ new standalone VR HMD, named Go, marks a watershed moment for adoption of XR technology. The consensus among journalists and reviewers maintains Go is nothing to write home about in terms of graphical quality or immersion. This is mostly due to the absence of both a high-end LED-based display and 6DoF tracking. However, this conservative … Read More

The Battle Between Oculus & HTC Heats Up For In-Home Market Share

Alexis Macklin, Analyst Alexis Macklin, Analyst Analysis

Steam Survey Users

HTC Vive held a comfortable lead in active Steam users since its release in 2016 until Oculus Rift began closing the gap in January 2018. Now, the Oculus Rift head-mounted virtual reality display has surpassed the HTC Vive in market share among Steam users, according to Valve’s February Steam Hardware & Software Survey.  

Five Key Developments in VR/AR Debuted at CES 2018

Greenlight Insights Analysis, Augmented Reality, Virtual Reality

CES Main Greenlight Insights

The Consumer Electronics Show in Las Vegas has been a theater for OEMs to showcase their latest technologies, and that included XR. HTC, Lenovo, Pico, Huawei, and Kopin were among those who exhibited new head-mounted displays and smart glasses, but the innovations span improved graphics, resolution, ergonomic design, and beyond. New Ways to Go Cordless Ahead of CES 2018, Lenovo introduced … Read More