IAAPA 2018: Vendors Showcase Solutions Focused on Operators’ Need for Easy-to-Operate VR

Alexis Macklin, Analyst Alexis Macklin, Analyst Analysis, Location-Based Entertainment

Many of the industry discussions and product trends at the International Association of Amusement Parks and Attractions (IAAPA) 2018 Conference & Expo, held last week in Orlando, Florida, focused on two important topics: cost control and content. Drive Towards Attendant-Less Attractions Reducing the personnel needed to operate virtual reality (VR) experiences is a necessary step toward increasing the profitability of VR … Read More

Greenlight Insights Hosts xR Roundtable Discussion at IAAPA 2018

Greenlight Insights Events, Press Releases

During International Association of Amusement Parks and Attractions (IAAPA) Attractions Expo 2018 in Orlando, FL, Greenlight Insights will host a multi-topic Roundtable Discussion themed Immersive Technologies Impacting Themed & Location-Baed Entertainment Markets. The will feature an analyst-led, dynamic discussion on trending topics in the Location-Based VR/AR industry. The event will drive thought leadership in each area discussing these key themes: Economic … Read More

IAAPA 2018: LBE VR System Vendors Demo Next Year’s Attractions

Alexis Macklin, Analyst Alexis Macklin, Analyst Analysis, Client-Only

Out-of-home entertainment’s biggest show, International Association of Amusement Parks and Attractions (IAAPA) 2018 Conference & Expo, is kicking off this week and will mark the roll-out of many new VR attractions. The Orlando conference, which begins November 13, will feature VR companies wooing operators with systems that they expect will make the coming year a big one for LBE VR. … Read More

Location-Based Entertainment a Multi-Billion Dollar Market for Virtual Reality

Greenlight Insights Events, Location-Based Entertainment, Press Releases

New LBE VR Market Report to be Released Next Week at IAAPA Attractions Expo 2018 As the price of head-mounted displays (HMDs) comes down and quality improves great attention has been focused on the in-home adoption of Virtual Reality (VR) for personal use. However, by 2019 close to 15,000 Location-Based Entertainment (LBE) venues worldwide will offer VR experiences. The opportunity … Read More