IMAX to Close Last of Virtual Reality Centers

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Insight Articles, Location-Based Entertainment, Location-Based xR Intelligence Service

The following is part of our Location-Based xR Intelligence Service, which includes forecasts, data, and key insights about the use of virtual and augmented reality at arcades, family entertainment centers, cinemas, theme parks, shopping malls, museums, and other location-based entertainment venues. IMAX announced the company will close its remaining open VR Centres by Q1 2019. The termination comes just two years … Read More

IMAX 2Q18 Earnings Recap: Will IMAX Continue to Invest in Virtual Reality?

Avatar Chelsea Mercer, Analyst Insight Articles, Location-Based Entertainment, Location-Based xR Intelligence Service, Media & Entertainment, Virtual Reality

IMAX reported fiscal 2Q18 revenues of $98.4 million, up 12% year-over-year, but missing the $98.8 million consensus estimate. While IMAX’s core business performed well ove the quarter, new ventures, such as virtual reality, continues to face signs of trouble.

New Report: Location-Based Entertainment Brings New Opportunity for Virtual Reality Companies

Avatar Greenlight Insights Location-Based Entertainment, Location-Based xR Intelligence Service, Press Releases, Virtual Reality

Location-based VR entertainment (LBVRE) is emerging as one of the the fastest growing sectors in VR. Several LBVRE technology companies have raised considerable investment rounds in the first quarter of 2017 and more investment is likely to come. When analyzing data from Greenlight Insights’ VR/AR Funding Database of more than 400 venture deals from 2011 to 2016, LBVRE-specific companies raised … Read More

A Small Boon for the Industry: IMAX’s New $50M VR Fund

Clifton Dawson, CEO Clifton Dawson, CEO Insight Articles, Location-Based Entertainment, Location-Based xR Intelligence Service

Earlier this month, IMAX announced a new $50 million virtual reality fund with other strategic investors to help finance the creation of at least 25 interactive VR content experiences over the next three years for use across all VR platforms, including in IMAX VR™ centers. The IMAX’s investment fund is a small, but important development for the company and for the VR … Read More