New Developments in Ray Tracing Are Leading to Big Gains for Immersive Content

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Augmented Reality, Client-Only, Insight Articles, Media & Entertainment, Virtual Reality

Real-time ray tracing is coming to computer graphics production, and it will have an outsized impact on immersive experiences across entertainment and enterprise use cases. If content creators hope to create a truly immersive simulated world, the environment will need to be as believable as possible, reacting to light in a natural way. In an oversimplified way, that is what ray-tracing accomplishes. … Read More

Will the BBC Drive Awareness of the VR in the UK?

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Insight Articles, Media & Entertainment

This week BBC announced that it will be releasing interactive VR videos as part of their continued involvement in VR and 360 degree video. The Hollywood Reporter wrote that the company will be releasing three different VR storytelling experiences, two of which will be released at Sheffield Doc/Fest 2016. BBC has produced different 360 degree videos in the past for … Read More