SAN FRANCISCO (March 13, 2018) — Greenlight Insights, the global leader in market intelligence for the virtual and augmented reality industry, released a new report today detailing the state of venture funding for woman-led XR companies. The report was co-authored with the WXR Venture Fund, a venture capital fund that promotes equal gender representation among VR/AR/XR startups. 2017 was another … Read More
The symbiotic relationship between the cinema and immersive experiences could be the catalyst for the mass adoption of not only virtual reality but also location-based entertainment. AMC Entertainment recently announced a strategic partnership with Los Angeles-based VR startup Dreamscape Immersive that is expected to increase the number of virtual reality experiences available at both AMC Cinemas and selected standalone locations. … Read More
Survios, VR gaming studio behind Raw Data, announced on Dec. 13 a series of funding totaling $50M led by movie and television studio Metro-Goldwyn-Mayer and investment firm Lux Capital. Raw Data was considered the first VR title to reach over $1M in sales in a month, totaling about $2M to date using data gathered by Steam Spy. MGM CEO Gary Barber will join … Read More
Vrideo announced November 21 that it is shuttering its 360 video aggregation website and app, which had more than 700,000 installs. The ambitious site raised an initial funding round of $2 million in early 2015 from investors including Machinima co-founder Allen DeBevoise, Betaworks and Lerer Hippeau Ventures. Vrideo was apparently unable to raise any additional funding since, and simply ran out of … Read More
Could we see an affordable PlayStation VR? Will we be ready for the Oculus Rift come April? Those are a few questions we answer in the Greenlight Report newsletter. Click the image below to read the full issue.
I recently shared my take of how travel marketers are using virtual reality to promote their businesses in a Travel Weekly feature article. In this follow up piece, I share three strategic questions marketers seeking to create travel-based virtual reality experiences should consider. Who is my target audience and what are my ROI expectations? In our consumer research, we’ve seeing strong interest … Read More