8% of VR/AR Venture Capital Deals Went to Startups With a Female CEO in 2017

Avatar Alexandra Vidger Press Releases

SAN FRANCISCO (March 13, 2018) — Greenlight Insights, the global leader in market intelligence for the virtual and augmented reality industry, released a new report today detailing the state of venture funding for woman-led XR companies. The report was co-authored with the WXR Venture Fund, a venture capital fund that promotes equal gender representation among VR/AR/XR startups. 2017 was another … Read More

Theaters, Movie-Going Set To Fuel Virtual Reality Adoption

Avatar David Bolton Location-Based Entertainment, Virtual Reality

Theaters to Increase VR Adoption

The symbiotic relationship between the cinema and immersive experiences could be the catalyst for the mass adoption of not only virtual reality but also location-based entertainment. AMC Entertainment recently announced a strategic partnership with Los Angeles-based VR startup Dreamscape Immersive that is expected to increase the number of virtual reality experiences available at both AMC Cinemas and selected standalone locations. … Read More

Survios, High Fidelity Announce Latest Rounds of Funding

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Insight Articles

Survios, VR gaming studio behind Raw Data, announced on Dec. 13 a series of funding totaling $50M led by movie and television studio Metro-Goldwyn-Mayer and investment firm Lux Capital. Raw Data was considered the first VR title to reach over $1M in sales in a month, totaling about $2M to date using data gathered by Steam Spy. MGM CEO Gary Barber will join … Read More

Vrideo Shuts Down

Clifton Dawson, CEO Clifton Dawson, CEO Insight Articles

Vrideo announced November 21 that it is shuttering its 360 video aggregation website and app, which had more than 700,000 installs. The ambitious site raised an initial funding round of $2 million in early 2015 from investors including Machinima co-founder Allen DeBevoise, Betaworks and Lerer Hippeau Ventures. Vrideo was apparently unable to raise any additional funding since, and simply ran out of … Read More

3 Strategic Questions for Travel Marketers Using Virtual Reality

Avatar Greenlight Insights Insight Articles, Media & Entertainment

I recently shared my take of how travel marketers are using virtual reality to promote their businesses in a Travel Weekly feature article. In this follow up piece, I share three strategic questions marketers seeking to create travel-based virtual reality experiences should consider. Who is my target audience and what are my ROI expectations? In our consumer research, we’ve seeing strong interest … Read More