Why Out-Of-Home Experiences Can Kickstart VR Adoption

David BoltonAnalysis, Events

As virtual reality continues to gain traction within the entertainment space, the question of what people are willing to pay for is being asked with increased regularity. And while headsets remain the gateway drug for VR adopters, a focus on location-based experiences could be extremely beneficial. Presented as a standalone event within the recent annual Greenlight Insights Virtual Reality Strategy … Read More

Bandai Namco’s New VR Zone Shinjuku Shows Bright Future for VR Arcades

Greenlight InsightsImmersive Content, Virtual Reality

Bandai Namco's New VR Zone in Shinjuku Highlight's Bright Future for Location-Based VR

VR ZONE Shinjuku, a location-based virtual reality entertainment facility in Tokyo, Japan, opened its doors last week on July 14th. VR ZONE is owned and operated by Bandai Namco Entertainment Inc., a top arcade, mobile and home video game publisher headquartered in Japan. VR ZONE Shinjuku offers a glimpse at the new LBVRE venues opening each week and highlights the … Read More

Retail VR: A Potential Perfect Fit for Location-Based VR

Greenlight InsightsAnalysis, Virtual Reality

retail vr

In order for location-based virtual reality experiences (LBVREs) to be successful, they need a combo of factors. The area must have high foot traffic with a population open to trying new experiences. It also helps if this foot traffic is made up of consumers with high disposable incomes. Therefore, in many cases, physical retail stores are the perfect venue to provide … Read More

Global Virtual Reality Industry to Reach $7.2 Billion in Revenues in 2017

Stevi RexCompany, Press Releases, Virtual Reality

virtual reality industry report

SAN FRANCISCO (April 11, 2017) — In its new Virtual Reality Industry Report: Spring 2017, Greenlight Insights forecasts total virtual reality revenues to reach $7.2 billion globally by the end of 2017, of which, head-mounted displays (HMDs) will account for $4.7 billion. Anticipating modest growth in the short term, Greenlight Insights expects the VR industry to grow into a major … Read More