Snap’s New Lens Studio To Usher New Wave of AR Content

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Augmented Reality, Insights, Media & Entertainment

Snap, a leading image messaging and multimedia platform, released its second application this week – and it has everything to do with augmented reality. The company released Lens Studio, an AR content creation app, currently available as a free download for both Mac and Windows computers. Lens Studio is similar to the internal design platform the Venice, CA-based company uses … Read More