Retail: A Potential Perfect Fit for Location-Based VR

Colin McMahonAnalysis, Virtual Reality

In order for location-based virtual reality experiences (LBVREs) to be successful, they need a combo of factors. The area must have high foot traffic with a population open to trying new experiences. It also helps if this foot traffic is made up of consumers with high disposable incomes. Therefore, in many cases, physical retail stores are the perfect venue to provide … Read More

Global Virtual Reality Industry to Reach $7.2 Billion in Revenues in 2017

Stevi RexCompany, Press Releases, Virtual Reality

virtual reality industry report

SAN FRANCISCO (April 11, 2017) — In its new Virtual Reality Industry Report: Spring 2017, Greenlight Insights forecasts total virtual reality revenues to reach $7.2 billion globally by the end of 2017, of which, head-mounted displays (HMDs) will account for $4.7 billion. Anticipating modest growth in the short term, Greenlight Insights expects the VR industry to grow into a major … Read More

Clifton Dawson, CEO of Greenlight Insights, Sits Down with RePlay Magazine Podcast

Stevi RexAnalysis, Immersive Content

Clifton Dawson, Chief Executive Officer of Greenlight Insights and Bob Cooney, Head of Global Business Development at Zero Latency VR and host of the RePlay Magazine Podcast, sat down to discuss the sustainability of VR, the social engagement that out-of-home VR provides, and challenges in the development cycles of both software content and hardware, as well as the 2017 Virtual … Read More

New Report: Location-Based Entertainment Brings New Opportunity for Virtual Reality Companies

Alexis MacklinAnalysis, Funding Database, Virtual Reality

Location-based VR entertainment (LBVRE) is emerging as one of the the fastest growing sectors in VR. Several LBVRE technology companies have raised considerable investment rounds in the first quarter of 2017 and more investment is likely to come. When analyzing data from Greenlight Insights’ VR/AR Funding Database of more than 400 venture deals from 2011 to 2016, LBVRE-specific companies raised … Read More