Competition Intensifies As Oculus Joins The Race For LBE VR Supremacy

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Client-Only, Insight Articles, Location-Based Entertainment, Location-Based xR Intelligence Service, Virtual Reality

HTC reigns supreme in the out-of-home entertainment market, but Oculus may soon see its growth in its share of venues with deployed virtual reality systems. According to Greenlight Insights’ LBE VR Database, which tracks over 700 global LBE VR locations, HTC Vive is used in 77% of LBE venues with virtual reality system deployments. There is a huge gap between … Read More

Mario Kart VR Expands to Western Europe

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Insight Articles, Location-Based Entertainment

Mario Kart VR

Highlights Bandai Namco is expanding Mario Kart Arcade GP VR from its first location in Japan to London. The new location will open at The O2 on August 3, 2018. Four players can race against each other for £8 per person. Our analysis Western Europe is quickly becoming the leading region in terms of the development of LBE VR locations. The region … Read More

Greenlight Insights Has Updated Location-Based VR Venue Forecasts

Avatar Greenlight Insights Client-Only, Location-Based Entertainment, Location-Based xR Intelligence Service, Press Releases

The following is part of our Location-Based xR Intelligence Service, which includes forecasts, data, and key insights about the adoption and use of virtual reality at arcades, mixed reality facilities, family entertainment centers, cinemas, theme parks, shopping mall kiosks, and other location-based entertainment venues.

VR Arcades Are Hot Trend, But Consumers Want So Much More

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Insight Articles, Location-Based Entertainment

With location-based VR centers popping up across the country, U.S. consumers are starting to get a taste of what VR can do without the investment of hundreds of dollars for new computing and display equipment. Unique, free-roam experiences from HOLOGATE, Zero Latency, The VOID, and Dreamscape Immersive have all had impressive launches in North America and European markets. Manufacturers such … Read More

Top Trends from 2017 And How They Will Impact 2018

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Insight Articles, Location-Based Entertainment, Media & Entertainment

2017 Wrap Up Title

Finally passing the trough of disillusionment, virtual reality will finally hit its stride in 2018. We expect major new trends in location-based virtual reality entertainment, standalone headsets, and social content. Standalone Headsets Will Have a Major Impact on Headset Revenues   The industry saw major announcements coming from VR’s top manufacturers. VR heavy hitters HTC and Oculus both announced standalone … Read More

Location, Location, Location: VR’s Mantra For Success

Avatar David Bolton Location-Based Entertainment, Media & Entertainment, Virtual Reality

As location-based entertainment centers continue to ramp up their investment into virtual reality experiences, mainstream adoption is not a question of if but when. In recent months, there have been a plethora of location-based VR announcements, the majority of which can be directly traced to increased public awareness rather than just media hype. Movie theaters, theme parks, shopping malls, museums, and traditional arcade … Read More

Why Out-Of-Home Experiences Can Kickstart VR Adoption

Avatar David Bolton Insight Articles, Location-Based Entertainment

As virtual reality continues to gain traction within the entertainment space, the question of what people are willing to pay for is being asked with increased regularity. And while headsets remain the gateway drug for VR adopters, a focus on location-based experiences could be extremely beneficial. Presented as a standalone event within the recent annual Greenlight Insights Virtual Reality Strategy … Read More