After making headlines with a Department of Defense contract worth nearly $500 million, Microsoft’s Hololens 2 is primed to reach US Army soldiers by 2021.
National Retail Federation 2020: More retailers readying to use immersive technologies to drive customer engagement & operational efficiency
The National Retail Federation (NRF) held its annual Retail’s Big Show last week January 12-14 in New York City. NRF 2020 gathered 40,000 attendees to share visionary ideas and new technologies impacting the retail landscape. The Greenlight Insights team tracked the latest immersive technology trends shaping retail emerging from the conference.
Analyst Perspectives – Adobe acquires Medium, xR software, Magic Leap | Greenlight Insights Podcast
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Greenlight Perspective 2020: Themes Defining XR for Out of Home Entertainment in the Year Ahead
The use of immersive technology in the out-of-home entertainment sector has expanded quickly in 2019 and is set for another big year in 2020. Lionsgate opened an immersive theme park in China in the summer, built with numerous virtual and augmented reality experiences. Dave and Buster’s continued to expand the role of virtual reality in its venues with new test … Read More
Greenlight Perspective 2020: Smartglasses in the Year Ahead
2019 saw continued developments further cementing the position of augmented reality as a transformative trend for computing. Unique releases from companies like Amazon, Bose, and Snap have served to broaden and complicate the emerging product category known as “smartglasses” by introducing new key functions and display modalities, such as stereo video capture and augmented audio. In addition, imminent releases from … Read More
“Strikingly Similar”: Magic Leap Files Suit Against nReal
On June 17th, AR hardware powerhouse Magic Leap filed suit against Hangzhou Tairuo Technology Company (known in the United States as nReal), in order to halt what the former alleges is “[exploitation of] Magic Leap’s proprietary and confidential information to unfairly compete in the development of [AR hardware],” according to official court documents. While neither company has commented directly on … Read More
The Dead Must Die: Magic Leap and AT&T Bet on GoT for 5G
AT&T continues to make incremental steps toward foregrounding augmented reality as a major staple of it’s network offerings, alongside its push to accelerate the commercial availability of 5G in the United States. The telecom pushed a limited consumer release of the Magic Leap One at flagship stores in Boston, Chicago, and San Francisco earlier this month. Included in the marketing … Read More