Serving in the AR-my: The Evolution of Microsoft’s Hololens 2 into Integrated Visual Augmentation System

J.C. Kuang, Analyst J.C. Kuang, Analyst Augmented Reality, Augmented Reality Intelligence Service, Enterprise Transformation, Head-Mounted Displays, Insight Articles

Months after awarding its lucrative contract to Microsoft, the US Army has revealed additional details regarding some of the specifics surrounding the Integrated Visual Augmentation System (IVAS), based on the new Hololens 2 AR HMD. The new platform intends to increase soldiers’ effectiveness on both virtual and actual battlefields. Much like traditional VR, augmented reality is seeing meaningful adoption and … Read More

Magic Leap and SK Telecom Join Forces to Strengthen Spatial Computing Market

Clifton Dawson, CEO Clifton Dawson, CEO Augmented Reality, Augmented Reality Intelligence Service, Client-Only, Devices & Technology, Enterprise Transformation, Enterprise xR Intelligence Service, Head-Mounted Displays, Insight Articles, Telecommunications

Magic Leap Machine Learning

The following is part of our Augmented Reality Intelligence Service, which includes data, analysis, and insights about augmented reality and related technologies. Korean Telco SK Telecom has signed a partnership agreement to become the exclusive telecommunications partner of Magic Leap in Korea. The agreement includes provisions that allow the companies to deliver the Magic Leap’s spatial computing platform to SK Telecom customers.

Windows at War: Why The Army Chose Hololens To Enhance Warfighters

J.C. Kuang, Analyst J.C. Kuang, Analyst Insight Articles

A consumer deciding between a Magic Leap One or a Microsoft Hololens has a difficult and multifaceted choice to make; the two leading augmented reality HMDs currently on the market both use cutting-edge integrated hardware and software design to overlay graphics and digital assets onto physical environments. Both are highly advanced, and as a result can be prohibitively expensive for … Read More

Despite Mixed Media Reviews, Early Magic Leap One Creators Share Positive Reactions Online

Avatar Jason Rhee Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Insight Articles

The Magic Leap One Creator Edition debuted on August 8th for $2,295. Many developers immediately took to social media to share their reactions about the long-awaited augmented reality headset. We tracked hundreds of Twitter postings about the Magic Leap One, and performed a sentiment analysis. Between August 8th and September 1st, 72% of Tweets including the hashtags #MagicLeap and #MagicLeapOne were … Read More

Smartglasses Are Here, But Are Consumers Ready?

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Augmented Reality, Augmented Reality Intelligence Service, Consumer Insights, Devices & Technology, Head-Up Displays, Insight Articles

2018 has already marked an important year for AR head-worn displays, most notably with the Magic Leap One release. This week Apple acquired Akonia Technologies, which represents a clear step towards an eventual consumer product. AR-enabled smartglasses are increasingly being marketed to consumers, a departure from recent years of focus on the enterprise users, but are consumers ready for the future of … Read More

Mixed Reality, Mixed Results: Commentary on Magic Leap One

Avatar Greenlight Insights Insight Articles

ANALYST COMMENT The success of the new Magic Leap One will demonstrate augmented reality’s mass appeal, says Greenlight Insights Following the news in this week that Magic Leap will begin shipping its long-anticipated augmented reality glasses to consumers at the price of $2,295, VR/AR industry observers believe Magic Leap’s success to be pivotal for determining AR’s mass adoption in the … Read More

Magic Leap Answers Key Questions, But Raises New Ones

J.C. Kuang, Analyst J.C. Kuang, Analyst Augmented Reality, Enterprise Transformation, Insight Articles

Magic Leap Machine Learning

Magic Leap held its third online developer event this week, providing key product details AT&T will be the exclusive telecom carrier of the Magic Leap’s first publicly available product, the Magic Leap One Creator Edition Hardware specifications reveal reasonable device power and the new Vignette Effect demonstrates what creators can look forward to Highlights Magic Leap’s recent video broadcast, hosted … Read More