Five Things To Know About Microsoft Mixed Reality

Clifton DawsonAugmented Reality, Virtual Reality

Microsoft HoloLens

In 2016, it was announced Microsoft and several of their top technology partners were planning to release a slate of Windows Mixed Reality headsets powered by Microsoft’s Windows 10 operating system. When added to the Microsoft HoloLens product line, the new headsets create an impressive VR/AR portfolio and are expected to have several broad implications for platform and application developers. … Read More

Why Magic Leap’s Deep SLAM Tracking Algorithm Is A Major Leap Forward

Greenlight InsightsAnalysis, Augmented Reality

Magic Leap Machine Learning

Last week, Magic Leap, the Google and Alibaba-funded startup valued at $4.5 billion, released a research paper demonstrating a major breakthrough in computer vision and its SLAM tracking algorithm. The Plantation, FL-based company’s technology superimposes 3D computer-generated imagery over real world objects by projecting a digital light field directly into the eye. Magic Leap is widely considered one of the … Read More

Announced: New Augmented Reality Industry Report To Be Released Soon

Greenlight InsightsCompany, Press Releases

Augmented Reality Industry Report

SAN FRANCISCO, CA, July 27, 2017 – Greenlight Insights has announced plans to publish the 2017 Augmented Reality Industry Report, the 1st edition of Greenlight Insights’ annual report providing a data-driven perspective on the augmented reality industry. As the industry’s dedicated market intelligence firm, Greenlight Insights collects data on thousands of companies, consumers, and executive attitudes to assemble the industry’s … Read More

A Strategy Planner’s Review of Microsoft Build Conference 2017

Clifton DawsonAnalysis, Virtual Reality

Microsoft VR Platform

Microsoft Build Conference 2017 was held May 10 -12 in Seattle, WA. The three day conference is the company’s annual event aimed at application developers and software engineers using Microsoft technologies. Although the Microsoft Build Conference is hosted for the development community, there are several important implications for strategy analysts in the immersive technology and creative industries. Here’s what every planner should need about … Read More