Microsoft and GE Drive Industrial XR With IoT Innovation

J.C. Kuang, Analyst J.C. Kuang, Analyst Analysis, Business Transformation

Microsoft’s new partnership with GE has major implications for the company’s future. The union is poised to affect General Electric’s customer facing IoT business, as well as its backend IT operations. As major global leaders on opposite ends of industrial IoT, both companies have ample experience in innovating new platforms and ecosystems which enable efficient and productive piloting piloting of new … Read More

The Pros & Cons of Microsoft’s New Strategy for Virtual Reality on Xbox

Alexis Macklin, Analyst Alexis Macklin, Analyst Analysis

microsoft

When Phil Spencer, Executive President of Gaming at Microsoft, announced that Project Scorpio would become VR compatible, gaming and VR fans have been anticipating what the compatibility and ecosystem would look like. Will Xbox be Oculus Rift compatible? Or will Xbox become a part of the ever-growing Micorosft MR platform? Since that announcement, there have been doubts as time has … Read More

Microsoft Layout and Remote Assist: Consolidation, Disruption, Or Both?

J.C. Kuang, Analyst J.C. Kuang, Analyst Analysis, Augmented Reality, Business Transformation

Microsoft HoloLens

The announcement of two new apps coming to Microsoft Hololens users represents a significant shakeup in the current content market for the company’s holographic computer. Microsoft Remote Assist and Microsoft Layout are indicative of yet another bold refocusing of priorities at Redmond. Lorraine Bardeen of Mixed Reality Workplaces noted that the apps came about as a result of “…expanding our … Read More

Nadella’s Strategy: Microsoft and the Future of MR and HoloLens

J.C. Kuang, Analyst J.C. Kuang, Analyst Analysis, Devices & Technology

Satya Nadella made news with his recent announcement of restructuring within Microsoft. The CEO is reconsidering the company’s new growth areas in order to “instill a unifying product ethos across our end-user experiences and devices.” To this end, the teams responsible for research and development on devices such as Windows MR headsets and the HoloLens have had their leadership within … Read More

Hololens, Machine Learning, and The Future of Augmented Reality

J.C. Kuang, Analyst J.C. Kuang, Analyst Analysis, Augmented Reality

In a market finding its footing through highly specialized hardware / software ecosystems, what killer app feature can Hololens, the original AR workhorse, use to cut through the competition? Microsoft’s next-generation holographic processing unit, powered by machine learning, could prove to be a game-changer. The future of AR at the moment is bright, but still riddled with uncertainty. Future developments … Read More

Five Things To Know About Microsoft Mixed Reality

Clifton Dawson, CEO Clifton Dawson, CEO Augmented Reality, Virtual Reality

Microsoft HoloLens

In 2016, it was announced Microsoft and several of their top technology partners were planning to release a slate of Windows Mixed Reality headsets powered by Microsoft’s Windows 10 operating system. When added to the Microsoft HoloLens product line, the new headsets create an impressive VR/AR portfolio and are expected to have several broad implications for platform and application developers. … Read More

Why Magic Leap’s Deep SLAM Tracking Algorithm Is A Major Leap Forward

Greenlight Insights Analysis, Augmented Reality

Magic Leap Machine Learning

Last week, Magic Leap, the Google and Alibaba-funded startup valued at $4.5 billion, released a research paper demonstrating a major breakthrough in computer vision and its SLAM tracking algorithm. The Plantation, FL-based company’s technology superimposes 3D computer-generated imagery over real world objects by projecting a digital light field directly into the eye. Magic Leap is widely considered one of the … Read More