The Greenlight View: The History of xR

Avatar Greenlight Insights Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Head-Mounted Displays, Imaging & Video, Insight Articles, Software, Virtual Reality, Virtual Reality Intelligence Service

Before Oculus was acquired for $3 billion by Facebook and Pokemon Go took the world by storm, pioneers were working on virtual reality and augmented reality (“xR”) technology and applications decades ago. Sit down with Ben Delaney, Chief Analyst at Greenlight Insights, as he discusses the frequently overlooked history of xR. “The Greenlight View” is a bi-weekly video series presented … Read More

AWE 2019: Headsets Augment Gaming and Enterprise

J.C. Kuang, Analyst J.C. Kuang, Analyst Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Head-Mounted Displays, Insight Articles

As Santa Clara prepares to receive the Augmented World Expo in its 10th year, a number of major product debuts and newly announced partnerships have come to light,  building excitement for one of AR’s largest conferences. In particular, head-mounted displays for AR are emerging as an increasingly viable product category for 2019. Lenovo ThinkReality A6 The Lenovo ThinkReality A6 HMD … Read More

Build 2019: Microsoft Strengthens Foundation For Enterprise Cloud xR

J.C. Kuang, Analyst J.C. Kuang, Analyst Augmented Reality, Devices & Technology, Enterprise xR Intelligence Service, Insight Articles, Software

Beginning on May 6th, Seattle saw Microsoft’s Build developer event unveil a number of important announcements from the tech giant, all reinforcing the service-centric vision pioneered by CEO Satya Nadella. Executives representing Azure, Office 365, GitHub, and others took center stage, focusing on Microsoft’s evolving set of enabling technologies and compelling industry partnerships. In a continuing trend across large technology … Read More

Microsoft’s Potential Mobile Augmented Reality Goldmine

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Apps & Games, Augmented Reality, Augmented Reality Intelligence Service, Insight Articles, Media & Entertainment

At its annual developer conference, Microsoft teased a Minecraft mobile augmented reality application. Little is known about the newest edition of Microsoft’s ever-growing online game. With one of the biggest audiences in the world, is Microsoft supporting Minecraft to be the biggest mobile AR platform?

Serving in the AR-my: The Evolution of Microsoft’s Hololens 2 into Integrated Visual Augmentation System

J.C. Kuang, Analyst J.C. Kuang, Analyst Augmented Reality, Augmented Reality Intelligence Service, Enterprise Transformation, Head-Mounted Displays, Insight Articles

Months after awarding its lucrative contract to Microsoft, the US Army has revealed additional details regarding some of the specifics surrounding the Integrated Visual Augmentation System (IVAS), based on the new Hololens 2 AR HMD. The new platform intends to increase soldiers’ effectiveness on both virtual and actual battlefields. Much like traditional VR, augmented reality is seeing meaningful adoption and … Read More

Meet Valve Index: SteamVR’s Latest Flagship Joins Next-Gen Virtual Reality Lineup

J.C. Kuang, Analyst J.C. Kuang, Analyst Devices & Technology, Head-Mounted Displays, Insight Articles, Virtual Reality, Virtual Reality Intelligence Service

After official confirmation of the validity of several leaks published this week, Valve has announced its intent to release its new VR HMD, called Valve Index, to the public on June 15. In addition to the device’s name and certain physical features like a manual IPD adjustment switch, which an earlier teaser revealed, other key features including a 90Hz refresh … Read More

The Amazing Race: How Stakeholders are Readying xR Platforms for Mass Adoption

J.C. Kuang, Analyst J.C. Kuang, Analyst Augmented Reality, Augmented Reality Intelligence Service, Head-Mounted Displays, Insight Articles, Software, Virtual Reality, Virtual Reality Intelligence Service

The importance of platforms, defined here as centralized groups of apps, first-party services, operating systems, and hardware, cannot be overstated in evaluating the progress of companies driving the next wave of xR adoption. Many major companies in the VR and AR space have begun 2019 by making important advances in the race to build a complete and compelling platform for … Read More