Build 2019: Microsoft Strengthens Foundation For Enterprise Cloud xR

J.C. Kuang, Analyst J.C. Kuang, Analyst Augmented Reality, Devices & Technology, Enterprise xR Intelligence Service, Insight Articles, Software

Beginning on May 6th, Seattle saw Microsoft’s Build developer event unveil a number of important announcements from the tech giant, all reinforcing the service-centric vision pioneered by CEO Satya Nadella. Executives representing Azure, Office 365, GitHub, and others took center stage, focusing on Microsoft’s evolving set of enabling technologies and compelling industry partnerships. In a continuing trend across large technology … Read More

Microsoft’s Potential Mobile Augmented Reality Goldmine

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Apps & Games, Augmented Reality, Augmented Reality Intelligence Service, Insight Articles, Media & Entertainment

At its annual developer conference, Microsoft teased a Minecraft mobile augmented reality application. Little is known about the newest edition of Microsoft’s ever-growing online game. With one of the biggest audiences in the world, is Microsoft supporting Minecraft to be the biggest mobile AR platform?

Serving in the AR-my: The Evolution of Microsoft’s Hololens 2 into Integrated Visual Augmentation System

J.C. Kuang, Analyst J.C. Kuang, Analyst Augmented Reality, Augmented Reality Intelligence Service, Enterprise Transformation, Head-Mounted Displays, Insight Articles

Months after awarding its lucrative contract to Microsoft, the US Army has revealed additional details regarding some of the specifics surrounding the Integrated Visual Augmentation System (IVAS), based on the new Hololens 2 AR HMD. The new platform intends to increase soldiers’ effectiveness on both virtual and actual battlefields. Much like traditional VR, augmented reality is seeing meaningful adoption and … Read More

Meet Valve Index: SteamVR’s Latest Flagship Joins Next-Gen Virtual Reality Lineup

J.C. Kuang, Analyst J.C. Kuang, Analyst Devices & Technology, Head-Mounted Displays, Insight Articles, Virtual Reality, Virtual Reality Intelligence Service

After official confirmation of the validity of several leaks published this week, Valve has announced its intent to release its new VR HMD, called Valve Index, to the public on June 15. In addition to the device’s name and certain physical features like a manual IPD adjustment switch, which an earlier teaser revealed, other key features including a 90Hz refresh … Read More

The Amazing Race: How Stakeholders are Readying xR Platforms for Mass Adoption

J.C. Kuang, Analyst J.C. Kuang, Analyst Augmented Reality, Augmented Reality Intelligence Service, Head-Mounted Displays, Insight Articles, Software, Virtual Reality, Virtual Reality Intelligence Service

The importance of platforms, defined here as centralized groups of apps, first-party services, operating systems, and hardware, cannot be overstated in evaluating the progress of companies driving the next wave of xR adoption. Many major companies in the VR and AR space have begun 2019 by making important advances in the race to build a complete and compelling platform for … Read More

Microsoft Unveils Hololens 2, Shows The Path to the Third Wave of Computing

J.C. Kuang, Analyst J.C. Kuang, Analyst Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Enterprise Transformation, Head-Mounted Displays, Insight Articles

The following is part of our Augmented Reality Intelligence Service, which includes data, analysis, and insights about augmented reality and related technologies. At a press event in Barcelona, during Mobile World Congress 2019, Microsoft executives and partners representing Trimble, PTC, Epic Games, and other virtual and augmented reality (“xR”) stakeholders, unveiled the successor to Microsoft’s breakthrough augmented reality HMD, simply called Hololens … Read More

Microsoft and GE Drive Industrial XR With IoT Innovation

J.C. Kuang, Analyst J.C. Kuang, Analyst Enterprise Transformation, Insight Articles

Microsoft’s new partnership with GE has major implications for the company’s future. The union is poised to affect General Electric’s customer facing IoT business, as well as its backend IT operations. As major global leaders on opposite ends of industrial IoT, both companies have ample experience in innovating new platforms and ecosystems which enable efficient and productive piloting piloting of new … Read More