Microsoft did not discuss virtual reality support for its newly announced Xbox One X. However, the technology giant did share its vision for the new gaming console and its upcoming Windows Mixed Reality platform at E3.
Microsoft Build Conference 2017 was held May 10 -12 in Seattle, WA. The three day conference is the company’s annual event aimed at application developers and software engineers using Microsoft technologies. Although the Microsoft Build Conference is hosted for the development community, there are several important implications for strategy analysts in the immersive technology and creative industries. Here’s what every planner should need about … Read More
Microsoft acquired Simplygon on Jan. 17 for an undisclosed amount to further develop Microsoft’s “3D for Everyone” vision. Simplygon, which was developed by Donya Labs AB, a privately held company based in Sweden, develops 3D-optimization solutions for game developers, focusing on helping developers create 3D content faster, streamlining the workflow. This saves AAA game studios up to 14 work weeks … Read More
Virtual and augmented reality made a major splash at the Consumer Electronics Show 2016. This year, CES 2017 will feature announcements from several prominent VR/AR companies. AR Debuts in Smartphones CES 2017 will set the stage for Google Tango applications on smartphones. Lenovo recently announced Phab 2 Pro will be one of the first smartphones with Google Tango AR sensors. ASUS is also … Read More
How can retailers like IKEA benefit from developing applications in virtual and augmented realities? What is the significance of merger and acquisition activity in the VR/AR intellectual property space? These are a few questions we answer in the Greenlight Report newsletter. Click the image below to read the full issue.
What might Microsoft HoloLens do for the future of sports viewing? What will Magic Leap do with its new massive funding round? Those are a few questions we answer in the Greenlight Report newsletter. Click the image below to read the full issue.