Apple, New Markets, and the Future of xR Computing

J.C. Kuang, Analyst J.C. Kuang, Analyst Augmented Reality, Client-Only, Insight Articles

Following a disappointing Q1 ‘19 earnings projection from Apple, CEO Tim Cook announced that the company would cease to report on unit sales for its flagship hardware products, including the iPhone, which accounts more than 60 percent of Cupertino’s revenues, according to Bloomberg. While some industry stakeholders grow increasingly skeptical about Apple’s ability to offer disruptive and compelling hardware in … Read More

VRS 2018: What You Need To Know

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Insight Articles

Greenlight Insights’ annual Virtual Reality Strategy Conference on Oct. 16 and 17 brought together 450 of the top executives from the VR, AR, and MR arena to share their insights and connect with other industry leaders. Enterprise VR and AR is Ready  Standalone is making VR headsets more accessible and high-end VR headsets are enabling realistic environments that weren’t previously … Read More

Apple Event: New Apps Hint Towards Future Mass AR Adoption

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Augmented Reality, Insight Articles

Apple’s fall event is known for its announcements of the upcoming iPhones, watches, and Macs, but ARKit applications are becoming a small yet consistent staple. Apple featured two new applications, Galaga AR and Homecourt. Directive Games’ Galaga AR putts an immersive multiplayer twist on the classic 80’s arcade game. The game is the first game to be announced in Apple’s AR Arcade Series. … Read More

Enterprise AR Solutions Piloting Features for Consumer Markets

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Augmented Reality, Insight Articles

Enterprises utilizing augmented reality create an ecosystem for their employees to customize the way data is visualized while driving innovation in collaborative solutions. Features that are being developed in this sector have the opportunity to disrupt the consumer markets –  ranging from immersive education/training to social experiences that create empathetic collaboration. Consumers can enhance their relationship with AR technology and … Read More

Why HTC’s Mobile VR Bet Will Score Big

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Insight Articles, Virtual Reality

HTC has revealed their next VR device will hit the mobile market by the end of 2017 and be compatible with the company’s new U Ultra smartphone. As a follow-up to the HTC Vive, their new product will emphasize the relationship of mobility in VR to reach the mass market. HTC’s CFO Chia-lin Chang said the new mobile headset would … Read More

Pokemon Go! Shows Potential of Mobile Augmented Reality Marketing

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Augmented Reality, Media & Entertainment

In the 5 days since its July 6th launch, Pokemon Go has become the most downloaded mobile game in the U.S., overtaking the top spot in both Apple’s App Store and Google’s Play Store. Although technology analysts have predicted the rise of mobile augmented reality (AR) applications for many years, marketers have been wary of investing in mobile AR campaigns. Pokemon Go’s success … Read More

Three VR Announcements At The 2016 Mobile World Congress

Avatar Stevi Rex Insight Articles

As the smartphone market becomes increasingly saturated, with less significant hardware innovations, a market opportunity is emerging for VR products, both in consumer and enterprise markets. Nowhere was that more apparent than at the 2016 Mobile World Congress (MWC) in Barcelona, Spain this weekend. Each year, MWC hosts mobile professionals from 200 countries in an event representing the broader mobile … Read More