Siggraph 2019 Recap: NVIDIA Demos Augmented Reality HMD, Pushing Limits for Visual Fidelity

J.C. Kuang, Analyst J.C. Kuang, Analyst Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Head-Mounted Displays, Insight Articles

Once again, stakeholders from across the entire computer graphics industry gathered for SIGGRAPH 2019, in Los Angeles, to showcase the latest in rendering and CGI technology. The show saw announcements from several industry mainstays including Autodesk, who released a new visual programming tool for rendering common dynamic subjects including fiber, particles, and explosions. One of the most compelling outputs from … Read More

RTX Super GPUs from NVIDIA Offer New Value for Casual Virtual Reality Consumer

J.C. Kuang, Analyst J.C. Kuang, Analyst Devices & Technology, Insight Articles, Semiconductors, Virtual Reality, Virtual Reality Intelligence Service

In its continuing crusade to bring high-end graphics capabilities such as DLSS and ray-tracing to the masses, Nvidia announced on July 3rd the official release of its new line of consumer GPUs, the RTX Super line. According to new official specifications, the cards will significantly outperform the previous generation of RTX cards (released in January) thanks to an increased number … Read More

Turing Trouble: Will Lowered Earnings and Supply at NVIDIA Affect xR?

J.C. Kuang, Analyst J.C. Kuang, Analyst Devices & Technology, Insight Articles, Semiconductors, Virtual Reality Intelligence Service

Leading graphics card company NVIDIA has been forced to confront a number of uncomfortable realities recently regarding its new Turing architecture. Drivers and Barriers Last week, as the Santa Clara, CA-based company cut its revenue projections, driving shares of its stock down approximately 14%, CEO Jensen Huang offered a variety of explanations, none of which should come as a particular … Read More

NVIDIA’s New RTX Cards Leave Midrange Gaming and VR Behind

J.C. Kuang, Analyst J.C. Kuang, Analyst Devices & Technology, Insight Articles, Virtual Reality Intelligence Service

NVIDIA’s lineup of RTX graphics cards appears complete, for the moment. With the release of the RTX Titan at the annual Neutral Information Processing Systems (NeurIPS) Conference held December 2-8, 2018 in Montreal, Canada, NVIDIA’s new Turing architecture is well represented across the high-end gaming, enthusiast, and high-performance computing (HPC) markets. RTX also further cements NVIDIA’s gradual shift in focus … Read More

Game of Cores: GPU Market Leaders Poised to Shift Positioning

J.C. Kuang, Analyst J.C. Kuang, Analyst Client-Only, Devices & Technology, Enterprise Transformation, Insight Articles, Virtual Reality

The recently announced RTX graphics cards from NVIDIA represent a major step in the long-standing journey towards photorealism in consumer graphics. As the euphoria over crypto-mining winds down, the new cards are strongly representative of the company’s renewed interest in controlling the high-end gaming and video rendering market, as stated in a recent revenue report: “Our revenue outlook had anticipated … Read More

New Developments in Ray Tracing Are Leading to Big Gains for Immersive Content

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Augmented Reality, Client-Only, Insight Articles, Media & Entertainment, Virtual Reality

Real-time ray tracing is coming to computer graphics production, and it will have an outsized impact on immersive experiences across entertainment and enterprise use cases. If content creators hope to create a truly immersive simulated world, the environment will need to be as believable as possible, reacting to light in a natural way. In an oversimplified way, that is what ray-tracing accomplishes. … Read More

USB-C and You – How VirtualLink Will Dramatically Change The Hardware Landscape (Yet Again)

J.C. Kuang, Analyst J.C. Kuang, Analyst Devices & Technology, Insight Articles

The landscape of consumer electronics is in constant flux. In the past, Moore’s Law has all but assured a steady annual refresh of computers, phones, smart devices, and any other CPU-powered device, with new advancements like quantum computing poised to carry the landscape well beyond the eventual end of the transistor spacing race. However, comparatively rapid growth and expansion of … Read More