And The Beat Goes On: The Continued Success of Beat Saber

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Apps & Games, Insight Articles, Location-Based Entertainment, Location-Based xR Intelligence Service, Media & Entertainment, Virtual Reality, Virtual Reality Intelligence Service

Just ahead of GDC, Beat Games announced Beat Saber sold a million copies, released a Monstercat music expansion pack, and announced that it would be an Oculus Quest launch title. The rhythm game shows no sign of slowing down. So far, Beat Saber is arguably VR gaming’s greatest success story. The title was a viral hit even before release. According … Read More

The Amazing Race: How Stakeholders are Readying xR Platforms for Mass Adoption

J.C. Kuang, Analyst J.C. Kuang, Analyst Augmented Reality, Augmented Reality Intelligence Service, Head-Mounted Displays, Insight Articles, Software, Virtual Reality, Virtual Reality Intelligence Service

The importance of platforms, defined here as centralized groups of apps, first-party services, operating systems, and hardware, cannot be overstated in evaluating the progress of companies driving the next wave of xR adoption. Many major companies in the VR and AR space have begun 2019 by making important advances in the race to build a complete and compelling platform for … Read More

Competition Intensifies As Oculus Joins The Race For LBE VR Supremacy

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Client-Only, Insight Articles, Location-Based Entertainment, Location-Based xR Intelligence Service, Virtual Reality

HTC reigns supreme in the out-of-home entertainment market, but Oculus may soon see its growth in its share of venues with deployed virtual reality systems. According to Greenlight Insights’ LBE VR Database, which tracks over 700 global LBE VR locations, HTC Vive is used in 77% of LBE venues with virtual reality system deployments. There is a huge gap between … Read More

Iribe’s Rift 2: What Is The Future of PC-Tethered Virtual Reality at Oculus?

J.C. Kuang, Analyst J.C. Kuang, Analyst Devices & Technology, Head-Mounted Displays, Insight Articles, Virtual Reality, Virtual Reality Intelligence Service

The departure of Brendan Iribe, former head of PCVR for Oculus, has sent ripples through the enthusiast community, amid increasing worries that PC-tethered virtual reality, including a future “Rift 2” device, is lagging behind on the company’s list of priorities. This has been further exacerbated by unconfirmed comments from sources close to Facebook and Oculus, stating that the move was … Read More

Three Key Themes at Oculus Connect 5

Clifton Dawson, CEO Clifton Dawson, CEO Augmented Reality, Devices & Technology, Insight Articles, Media & Entertainment, Virtual Reality

Oculus Connect 5 (OC5) was held this year in San Jose, California from September 26th – 27th. CEO Clifton Dawson, Ben Delaney of the Device & Technology team, and Alexis Macklin and Natalie Yue of the Media & Entertainment team attended the two-day event to hear the latest developments in the VR/AR industry and identify future opportunities facing application developers. … Read More