New Developments in Ray Tracing Are Leading to Big Gains for Immersive Content

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Augmented Reality, Client-Only, Insight Articles, Media & Entertainment, Virtual Reality

Real-time ray tracing is coming to computer graphics production, and it will have an outsized impact on immersive experiences across entertainment and enterprise use cases. If content creators hope to create a truly immersive simulated world, the environment will need to be as believable as possible, reacting to light in a natural way. In an oversimplified way, that is what ray-tracing accomplishes. … Read More

Siggraph 2018: Trends Shaping the Evolution of Immersive Entertainment for 2019 and Beyond

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Insight Articles

Siggraph marks the most important conference for technical visual artists. Year after year, trends emerge that have significance for the production of media & entertainment for years to come. This year, immersion is on everyone’s radar, as VR finally starts to find its footing.  Consumer VR may be years away, but there is more than just belief in immersive entertainment. The popular reception of VR … Read More