With Intel Acquisition, Apple Prepares for 5G Adoption

J.C. Kuang, Analyst J.C. Kuang, Analyst Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Insight Articles, Semiconductors, Virtual Reality, Virtual Reality Intelligence Service

Several major media outlets reported on July 22nd that smartphone maker Apple may soon finalize the acquisition of Intel’s smartphone modem assets, including staff and intellectual property, to the tune of over $1 billion. The report suggests that the purchase could further strengthen the Cupertino, California-based company’s already considerable control over its supply chain.  Our Perspective  Despite the long road … Read More

Qualcomm Snapdragon 855+ is Next Shot Fired in SoC Arms Race

J.C. Kuang, Analyst J.C. Kuang, Analyst Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Insight Articles, Semiconductors

In a relatively rare development, silicon giant Qualcomm announced on July 15th that it will be releasing a mid-year update to its current flagship chip, the Snapdragon 855. Called simply the Snapdragon 855+, the new SoC delivers a moderate clock speed boost and improved graphics processing performance. Other similarities include the presence of dual cellular modems, as Qualcomm continues to … Read More

New Funding Helps RealWear Lead Augmented Reality Strategy Evolution

J.C. Kuang, Analyst J.C. Kuang, Analyst Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Enterprise Transformation, Enterprise xR Intelligence Service, Head-Mounted Displays, Insight Articles

Augmented reality technology provider RealWear announced on June 1 an $80 million series B financing round, comprised of a combination of equity and debt from investors including Teradyne, Inc., Bose Ventures, Qualcomm Ventures, Kopin Corporation, and JPMorgan Chase & Co. According to RealWear, the round will fund future development of new upcoming hardware and software platforms and expansion into new … Read More

Oculus vs. Daydream: The Battle For The Fast-Casual VR Market Heats Up

J.C. Kuang, Analyst J.C. Kuang, Analyst Devices & Technology, Head-Mounted Displays, Insight Articles, Virtual Reality, Virtual Reality Intelligence Service

Oculus Go vs. Google Daydream

Oculus has shaken the market after its announcement at OC4 of it’s standalone VR headset, named Oculus Go. It’s clear that Oculus and Facebook are ramping up their VR efforts to compete with Daydream, but how will the race end? Oculus Go: The New Standard The Go is being marketed as an onboarding device for casual users. Its non-intimidating tether-free … Read More

HTC, Qualcomm Partner With Google To Welcome New Era For Standalone VR

Avatar Greenlight Insights Head-Mounted Displays, Insight Articles, Virtual Reality

This week at its annual developer conference, Google announced a standalone VR headset through a partnership with HTC. The standalone VR HMD will run on Qualcomm’s Snapdragon 835 mobile processor and is set to be released by the end of 2017. Standalone: The Future of Content Consumption Standalone headsets are important to the future of the industry as consumers and … Read More

CES 2017 Brings Product Diversity to the VR/AR Ecosystem

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Insight Articles

Among all the home assistants, robotics, and wearable tech, virtual and augmented reality was a highlight at the 50th Consumer Electronics Show through new product releases and announcements. The biggest consumer electronics conference prominently showcased VR and AR on the expo floor. Major manufacturers like Intel, Qualcomm, and Huawei highlighted VR in a big way with AR headset manufacturers having … Read More

5 VR/AR Developments We Can’t Wait to See at CES 2017

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Insight Articles

Virtual and augmented reality made a major splash at the Consumer Electronics Show 2016. This year, CES 2017 will feature announcements from several prominent VR/AR companies. AR Debuts in Smartphones CES 2017 will set the stage for Google Tango applications on smartphones. Lenovo recently announced Phab 2 Pro will be one of the first smartphones with Google Tango AR sensors. ASUS is also … Read More