AWE Wrap: New VR & AR Tools Help Brands Create Interactive Experiences

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Insight Articles, Media & Entertainment

Each June, the Augmented World Expo 2016 arrives in Santa Clara, CA and focuses on augmented reality, virtual reality and wearable technologies. This year, the overall mood of the conference was optimistic with many claiming that 2017 will be the year of AR. With 200 exhibitors, 200 speakers, and more than 4,000 attendees, the rapidly evolving AR and VR ecosystem … Read More

Top Insights from the 2016 Virtual Reality Analytics Web Summit

Avatar Greenlight Insights Insight Articles

  Day 1 of the 2016 Virtual Reality Analytics Web Summit started with a lively presentation from Jesse Schell of Schell Games and the energy level never let up. Day 2 was a full 8-hour online conference featured a full day of conversation about the current and future state of analytics and big data for the virtual reality industry. Here … Read More

Jesse Schell Opens the 2016 Virtual Reality Analytics Web Summit with Bold Predictions

Avatar Greenlight Insights Insight Articles

Video recording will soon become available for purchase from the first edition of the Virtual Reality Analytics Web Summit by Greenlight VR, which took place March 15-16 in San Francisco and online. At the conference, we saw that industry leaders were in general agreement that major progress has been made among all the stakeholders in “virtual reality analytics.” Many speed … Read More

Telemetry Tracking Software To Pave the Way At 2016 Virtual Reality Analytics Web Summit

Avatar Stevi Rex Insight Articles

As we approach the 2016 Virtual Reality Analytics Web Summit, new and exciting platforms emerge to map a user’s experience within an HMD. That is why CognitiveVR will be there on March 16th to showcase their new telemetry tracking software. Source: CognitiveVR   “CognitiveVR’s analytics platform allows developers to leverage spatial telemetry data to better understand user engagement within their … Read More

Valve and Unity Join Forces – What Will This Mean For Developers?

Avatar Stevi Rex Insight Articles

John Riccitiello, CEO of Unity Technologies, says 90-95% of VR experiences are developed within the company’s Unity game engine and 47% of all developers (including outside of VR) use Unity. When Valve announced that it would be partnering with Unity to allow SteamVR to support Unity Technologies, it signaled a major step for developers focusing on the HTC Vive. Source: Unity … Read More

Sponsored Research: Measuring and Maximizing User Experience in Virtual Reality

Avatar Stevi Rex Insight Articles

Virtual reality provides new and profound ways for consumers to directly engage and interact with products or virtual experiences. This has marketers and experience designers intrigued about the prospects of interaction and engagement with their respective brands in virtual worlds or environments. The challenge for executives now is to understand how to leverage this new technology to create a clear … Read More