Oculus Go: More Bandwidth for Businesses

J.C. Kuang, Analyst J.C. Kuang, Analyst Devices & Technology, Enterprise Transformation, Insight Articles

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The recent release of Oculus’ new standalone VR HMD, named Go, marks a watershed moment for adoption of XR technology. The consensus among journalists and reviewers maintains Go is nothing to write home about in terms of graphical quality or immersion. This is mostly due to the absence of both a high-end LED-based display and 6DoF tracking. However, this conservative … Read More

3 Strategic Questions for Travel Marketers Using Virtual Reality

Avatar Greenlight Insights Insight Articles, Media & Entertainment

I recently shared my take of how travel marketers are using virtual reality to promote their businesses in a Travel Weekly feature article. In this follow up piece, I share three strategic questions marketers seeking to create travel-based virtual reality experiences should consider. Who is my target audience and what are my ROI expectations? In our consumer research, we’ve seeing strong interest … Read More