Siggraph 2019 Recap: NVIDIA Demos Augmented Reality HMD, Pushing Limits for Visual Fidelity

J.C. Kuang, Analyst J.C. Kuang, Analyst Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Head-Mounted Displays, Insight Articles

Once again, stakeholders from across the entire computer graphics industry gathered for SIGGRAPH 2019, in Los Angeles, to showcase the latest in rendering and CGI technology. The show saw announcements from several industry mainstays including Autodesk, who released a new visual programming tool for rendering common dynamic subjects including fiber, particles, and explosions. One of the most compelling outputs from … Read More

New Developments in Ray Tracing Are Leading to Big Gains for Immersive Content

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Augmented Reality, Client-Only, Insight Articles, Media & Entertainment, Virtual Reality

Real-time ray tracing is coming to computer graphics production, and it will have an outsized impact on immersive experiences across entertainment and enterprise use cases. If content creators hope to create a truly immersive simulated world, the environment will need to be as believable as possible, reacting to light in a natural way. In an oversimplified way, that is what ray-tracing accomplishes. … Read More

Siggraph 2018: Trends Shaping the Evolution of Immersive Entertainment for 2019 and Beyond

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Insight Articles

Siggraph marks the most important conference for technical visual artists. Year after year, trends emerge that have significance for the production of media & entertainment for years to come. This year, immersion is on everyone’s radar, as VR finally starts to find its footing.  Consumer VR may be years away, but there is more than just belief in immersive entertainment. The popular reception of VR … Read More

Siggraph 2017 Conference: In-Depth Analysis

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Siggraph 2017 VR

Track the latest from Greenlight Insights’ analysts at SIGGRAPH 2017 Conference July 30 – August 3rd. More than 15,000 executives, animators, game developers, engineers, artists, and technology analysts from around the world are expected to attend SIGGRAPH 2017 in Los Angeles, CA next week. SIGGRAPH 2017: More Power to the VR/AR Creatives SIGGRAPH has fostered advancements in graphics throughout its … Read More