Snap Turns to Gaming, Mobile Augmented Reality for Platform Expansion

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Advertising, Apps & Games, Augmented Reality, Augmented Reality Intelligence Service, Insights, Media & Entertainment

Snap Inc., parent company of Snapchat, announced a new gaming platform that will integrate games into its social platform. Internally dubbed “Project Cognac,” the new platform will open to developers in April. A formal announcement is expected at Snap’s first developer summit on April 4 in Los Angeles. Project Cognac represents Snap’s largest investment in games to date. Snap acquired … Read More

Snap’s New Lens Studio To Usher New Wave of AR Content

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Augmented Reality, Insights, Media & Entertainment

Snap, a leading image messaging and multimedia platform, released its second application this week – and it has everything to do with augmented reality. The company released Lens Studio, an AR content creation app, currently available as a free download for both Mac and Windows computers. Lens Studio is similar to the internal design platform the Venice, CA-based company uses … Read More

How Snapchat’s Evolution to Snap Inc Will Affect AR

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Insights

Snapchat announced the company’s new name Snap Inc and the expansion of its products to include Spectacles, sunglasses that record a 10-second video. The metamorphosis to Snap Inc comes at a pivotal time where social media empires are becoming competitive with tech corporations. Their release of Spectacles comes at an opportune for the company, as it has surpassed Twitter with 150 … Read More