The following is part of our Location-Based xR Intelligence Service, which includes data, analysis, and insights about the use of virtual and augmented reality at arcades, family entertainment centers, cinemas, theme parks, shopping malls, museums, and other venues. In a move toward market differentiation, Cinemark has opened its first VR installation, in partnership with Spaces in San Jose, California. This location … Read More
Top Trends from 2017 And How They Will Impact 2018
Alexis Macklin, Research Manager Insight Articles, Location-Based Entertainment, Media & Entertainment
Finally passing the trough of disillusionment, virtual reality will finally hit its stride in 2018. We expect major new trends in location-based virtual reality entertainment, standalone headsets, and social content. Standalone Headsets Will Have a Major Impact on Headset Revenues The industry saw major announcements coming from VR’s top manufacturers. VR heavy hitters HTC and Oculus both announced standalone … Read More
Why Digital Marketers Should Be All In On Facebook Spaces
Clifton Dawson, Principal Analyst Insight Articles, Virtual Reality
Last month, Virtual and augmented reality were the highlights of Facebook’s F8 Developer Conference. Among all the announcements from Mark Zuckerberg and Co., Facebook Spaces, a new VR social platform, arguably stole the show. So how does Facebook Spaces work? With an Oculus VR headset and Touch controllers, Facebook Spaces allows a user to: Hang out in VR with up to … Read More
New Report: Location-Based Entertainment Brings New Opportunity for Virtual Reality Companies
Greenlight Insights Location-Based Entertainment, Location-Based xR Intelligence Service, Press Releases, Virtual Reality
Location-based VR entertainment (LBVRE) is emerging as one of the the fastest growing sectors in VR. Several LBVRE technology companies have raised considerable investment rounds in the first quarter of 2017 and more investment is likely to come. When analyzing data from Greenlight Insights’ VR/AR Funding Database of more than 400 venture deals from 2011 to 2016, LBVRE-specific companies raised … Read More