Webinar Recap: Experts Align on Consumer Trends

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Despite high levels of media, investor and executive enthusiasm, consumers are still just beginning to warm up to virtual reality.   On January 15, 2016, Greenlight VR debuted its yearlong series of webinars designed to address industry trends. The 60-minute discussion titled Understanding Tomorrow’s VR Consumer: A Global Perspective brought together international analysts including Sam Clough, Strategic Insights Director at … Read More

Greenlight Insights to Expand Consumer Research

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Greenlight VR will expand its consumer research service internationally, through a collaboration with SuperAwesome, a market research firm focused on kids, tweens and teens in the United Kingdom. “By interviewing thousands of UK respondents, our goal is to develop new insights about the emerging virtual reality industry, particularly from global perspective,” says Sean Whitmore, Research Analyst at Greenlight VR. “From smartphone … Read More