Consumer Interest in Virtual Reality Goes Far Beyond Gaming, According to Greenlight VR

Avatar Stevi Rex Press Releases

Greenlight VR’s new ‘2016 Virtual Reality Consumer Report’ reveals U.S. consumers are most interested in using virtual reality for travel, entertainment, events, home design and education. SAN FRANCISCO, CA (PRWEB) JUNE 21, 2016 — The latest consumer research from Greenlight VR reveals non-gaming categories, including travel, home design and virtual education, top of the list for virtual reality use cases currently … Read More

3 Strategic Questions for Travel Marketers Using Virtual Reality

Avatar Greenlight Insights Insight Articles, Media & Entertainment

I recently shared my take of how travel marketers are using virtual reality to promote their businesses in a Travel Weekly feature article. In this follow up piece, I share three strategic questions marketers seeking to create travel-based virtual reality experiences should consider. Who is my target audience and what are my ROI expectations? In our consumer research, we’ve seeing strong interest … Read More