With Brexit, Virtual Reality Companies Must Focus On Talent Now More Than Ever

Clifton Dawson, CEO Clifton Dawson, CEO Insight Articles

Last week’s decision by the citizens of the United Kingdom to leave the European Union (“Brexit”) brings about many questions about how the decision will affect global technology firms. As the top market intelligence firm focused on the virtual reality industry, Greenlight believes the short-term uncertainties and unintended consequences may have significant implications for VR companies seeking to raise capital, … Read More

Will the BBC Drive Awareness of the VR in the UK?

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Insight Articles, Media & Entertainment

This week BBC announced that it will be releasing interactive VR videos as part of their continued involvement in VR and 360 degree video. The Hollywood Reporter wrote that the company will be releasing three different VR storytelling experiences, two of which will be released at Sheffield Doc/Fest 2016. BBC has produced different 360 degree videos in the past for … Read More

Webinar Recap: Experts Align on Consumer Trends

Avatar Greenlight Insights Insight Articles

Despite high levels of media, investor and executive enthusiasm, consumers are still just beginning to warm up to virtual reality.   On January 15, 2016, Greenlight VR debuted its yearlong series of webinars designed to address industry trends. The 60-minute discussion titled Understanding Tomorrow’s VR Consumer: A Global Perspective brought together international analysts including Sam Clough, Strategic Insights Director at … Read More

U.S. and UK Kids Show Similar Enthusiam and Concern Over Virtual Reality

Avatar Greenlight Insights Insight Articles

As mentioned in last week’s post, Greenlight VR is expanding its industry leading research to cover additional international markets. Starting with the United Kingdom, we are examining purchase intent, brand awareness, and content preferences among large, statistically significant samples of consumers worldwide. Two Nations Side-by-Side In October, Greenlight VR and Touchstone Research sampled 2,282 respondents as part of the 2015 … Read More