With Brexit, Virtual Reality Companies Must Focus On Talent Now More Than Ever

Clifton Dawson, CEO Clifton Dawson, CEO Insight Articles

Last week’s decision by the citizens of the United Kingdom to leave the European Union (“Brexit”) brings about many questions about how the decision will affect global technology firms. As the top market intelligence firm focused on the virtual reality industry, Greenlight believes the short-term uncertainties and unintended consequences may have significant implications for VR companies seeking to raise capital, … Read More

U.S. and UK Kids Show Similar Enthusiam and Concern Over Virtual Reality

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As mentioned in last week’s post, Greenlight VR is expanding its industry leading research to cover additional international markets. Starting with the United Kingdom, we are examining purchase intent, brand awareness, and content preferences among large, statistically significant samples of consumers worldwide. Two Nations Side-by-Side In October, Greenlight VR and Touchstone Research sampled 2,282 respondents as part of the 2015 … Read More

Greenlight Insights to Expand Consumer Research

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Greenlight VR will expand its consumer research service internationally, through a collaboration with SuperAwesome, a market research firm focused on kids, tweens and teens in the United Kingdom. “By interviewing thousands of UK respondents, our goal is to develop new insights about the emerging virtual reality industry, particularly from global perspective,” says Sean Whitmore, Research Analyst at Greenlight VR. “From smartphone … Read More