Greenlight Insights’ Virtual Reality Strategy Conference 2018 To Tackle The New Reality In Digital Through Key Platforms Of Emerging Technology

Avatar Alexandra Vidger Insights

VRS 2018 takes place Oct. 16-17, in San Francisco, and will feature new research findings from Greenlight’s 2018 VR Industry Report.   SAN FRANCISCO- Greenlight Insights Virtual Reality Strategy Conference 2018, comes back after two sellout years. VRS 2018 will take place Oct 16-17, at the Park Central Hotel of San Francisco, and will cover the theme of: “Immersive. Social. … Read More

Greenlight Insights Named Official Analyst Firm for MIPTV’s Immersive Content Leadership Summit

Avatar Alexandra Vidger Insights, Press Releases

Greenlight Insights Confirmed As Official Analyst Firm for MIPTV’s Immersive Content Leadership Summit

SAN FRANCISCO, March 5, 2018 – Greenlight Insights has been confirmed as the Official Analyst Firm for MIPTV’s Immersive Content Leadership Summit. MIPTV is the global marketplace for TV and digital content, and will take place on April 9-12, 2018 in Cannes, France. Technologies related to the consumption and creation of immersive media are one of the most disruptive and … Read More

Greenlight Insights’ Top Strategic Predictions for 2018

Avatar David Bolton Insights

Greenlight Insights 2018 Predictions

The end of every year is both a time for reflection and an eagerness to see what the next 12 months will bring. It is fair to say that 2017 was a rollercoaster for most people, with major announcements and events appearing on the radar and then quickly being replaced with something else before we had time to catch our breath. … Read More

Mark Zuckerberg’s Dream Of One Billion People In VR Can Be A Reality

Avatar David Bolton Virtual Reality

Oculus Connect 4

Facebook may be a de facto media company rather than a mere social network, but the “tech” company’s high-profile subsidiary Oculus could be the catalyst for mass virtual reality headset adoption. And it is CEO Mark Zuckerberg who wants to set the pace. On stage at the recent OC4 conference in San Jose, Zuckerberg’s enthusiasm for virtual reality experiences was easy to … Read More

Oculus vs. Daydream: The Battle For The Fast-Casual VR Market Heats Up

J.C. Kuang, Analyst J.C. Kuang, Analyst Insights, Virtual Reality

Oculus Go vs. Google Daydream

Oculus has shaken the market after its announcement at OC4 of it’s standalone VR headset, named Oculus Go. It’s clear that Oculus and Facebook are ramping up their VR efforts to compete with Daydream, but how will the race end? Oculus Go: The New Standard The Go is being marketed as an onboarding device for casual users. Its non-intimidating tether-free … Read More

Webinar Recap: Understanding the Virtual Consumer

Avatar Greenlight Insights Insights

consumer

Virtual Reality is a hot topic for marketing professionals. One challenge for those who seek to employ this emerging medium for business objectives is there are few thought-leaders in the industry who understand the current state of the technology, consumer attitudes and usage, and how innovative marketers are using virtual reality today. This is why Greenlight Insights held a webinar … Read More