Theaters, Movie-Going Set To Fuel Virtual Reality Adoption

David BoltonVirtual Reality

Theaters to Increase VR Adoption

The symbiotic relationship between the cinema and immersive experiences could be the catalyst for the mass adoption of not only virtual reality but also location-based entertainment. AMC Entertainment recently announced a strategic partnership with Los Angeles-based VR startup Dreamscape Immersive that is expected to increase the number of virtual reality experiences available at both AMC Cinemas and selected standalone locations. … Read More

Retail VR: A Potential Perfect Fit for Location-Based VR

Greenlight InsightsAnalysis, Virtual Reality

retail vr

In order for location-based virtual reality experiences (LBVREs) to be successful, they need a combo of factors. The area must have high foot traffic with a population open to trying new experiences. It also helps if this foot traffic is made up of consumers with high disposable incomes. Therefore, in many cases, physical retail stores are the perfect venue to provide … Read More

Greenlight Insights Leads VR/AR Discussion at 2017 Sensors Expo

Robin SandersEvents

sensors expo

On June 28, Greenlight provided industry insight of VR and AR applications for sensors at the Sensors Expo & Conference. Analyst Alexis Macklin covered projection highlights from Greenlight’s most recent market reports. Delving into emerging trends like inside-out tracking, camera improvements, and new tools, the presentation provided a VR-centric perspective on not only areas where sensors are heavily relied upon … Read More