Greenlight Insights’ Virtual Reality Strategy Conference 2018 To Tackle The New Reality In Digital Through Key Platforms Of Emerging Technology

Paula Cevallos Insights

VRS 2018 takes place Oct. 16-17, in San Francisco, and will feature new research findings from Greenlight’s 2018 VR Industry Report.   SAN FRANCISCO- Greenlight Insights Virtual Reality Strategy Conference 2018, comes back after two sellout years. VRS 2018 will take place Oct 16-17, at the Park Central Hotel of San Francisco, and will cover the theme of: “Immersive. Social. … Read More

Greenlight Insights Named Official Analyst Firm for MIPTV’s Immersive Content Leadership Summit

Paula Cevallos Insights, Press Releases

Greenlight Insights Confirmed As Official Analyst Firm for MIPTV’s Immersive Content Leadership Summit

SAN FRANCISCO, March 5, 2018 – Greenlight Insights has been confirmed as the Official Analyst Firm for MIPTV’s Immersive Content Leadership Summit. MIPTV is the global marketplace for TV and digital content, and will take place on April 9-12, 2018 in Cannes, France. Technologies related to the consumption and creation of immersive media are one of the most disruptive and … Read More

Starbreeze, Partners Open VR Center in One of Busiest Malls in the World

Andrew Wei Insights, Media & Entertainment, Virtual Reality

Emaar Entertainment opened a suitable-for-all-ages VR amusement park in the world-renowned Dubai Mall on February 28. VR game development studio Starbreeze Studios announced that the park will also feature eight of the company’s VR experiences, four of which will be seeing a grand debut at the opening. Aptly named VR Park, the 75,000 sq ft entertainment center will stretch across … Read More

Greenlight Insights’ Top Strategic Predictions for 2018

David Bolton Insights

Greenlight Insights 2018 Predictions

The end of every year is both a time for reflection and an eagerness to see what the next 12 months will bring. It is fair to say that 2017 was a rollercoaster for most people, with major announcements and events appearing on the radar and then quickly being replaced with something else before we had time to catch our breath. … Read More

Mark Zuckerberg’s Dream Of One Billion People In VR Can Be A Reality

David Bolton Virtual Reality

Oculus Connect 4

Facebook may be a de facto media company rather than a mere social network, but the “tech” company’s high-profile subsidiary Oculus could be the catalyst for mass virtual reality headset adoption. And it is CEO Mark Zuckerberg who wants to set the pace. On stage at the recent OC4 conference in San Jose, Zuckerberg’s enthusiasm for virtual reality experiences was easy to … Read More

Oculus vs. Daydream: The Battle For The Fast-Casual VR Market Heats Up

J.C. Kuang, Analyst J.C. Kuang, Analyst Insights, Virtual Reality

Oculus Go vs. Google Daydream

Oculus has shaken the market after its announcement at OC4 of it’s standalone VR headset, named Oculus Go. It’s clear that Oculus and Facebook are ramping up their VR efforts to compete with Daydream, but how will the race end? Oculus Go: The New Standard The Go is being marketed as an onboarding device for casual users. Its non-intimidating tether-free … Read More

Chinese Executives Preparing for a Virtual Reality Ecosystem Surge, According to Greenlight Insights

Stevi Rex Insights, Press Releases

Greenlighting China

Chinese VR/AR executives face technology, organization and leadership challenges as virtual reality sector progresses, according to 2017 Virtual Reality Industry Report. CEOs in China are increasing their investment in immersive technologies and enterprise applications, according to Greenlight Insights, the leading provider of virtual and augmented reality market intelligence. The 2017 Virtual Reality Industry Report, produced in part with iResearch, the … Read More