Greenlight Insights’ Virtual Reality Strategy Conference 2018 To Tackle The New Reality In Digital Through Key Platforms Of Emerging Technology

Avatar Alexandra Vidger Insight Articles

VRS 2018 takes place Oct. 16-17, in San Francisco, and will feature new research findings from Greenlight’s 2018 VR Industry Report.   SAN FRANCISCO- Greenlight Insights Virtual Reality Strategy Conference 2018, comes back after two sellout years. VRS 2018 will take place Oct 16-17, at the Park Central Hotel of San Francisco, and will cover the theme of: “Immersive. Social. … Read More

Greenlight Insights’ Top Strategic Predictions for 2018

Avatar David Bolton Insight Articles

Greenlight Insights 2018 Predictions

The end of every year is both a time for reflection and an eagerness to see what the next 12 months will bring. It is fair to say that 2017 was a rollercoaster for most people, with major announcements and events appearing on the radar and then quickly being replaced with something else before we had time to catch our breath. … Read More

Mark Zuckerberg’s Dream Of One Billion People In VR Can Be A Reality

Avatar David Bolton Virtual Reality

Oculus Connect 4

Facebook may be a de facto media company rather than a mere social network, but the “tech” company’s high-profile subsidiary Oculus could be the catalyst for mass virtual reality headset adoption. And it is CEO Mark Zuckerberg who wants to set the pace. On stage at the recent OC4 conference in San Jose, Zuckerberg’s enthusiasm for virtual reality experiences was easy to … Read More

Webinar Recap: Understanding the Virtual Consumer

Avatar Greenlight Insights Insight Articles

consumer

Virtual Reality is a hot topic for marketing professionals. One challenge for those who seek to employ this emerging medium for business objectives is there are few thought-leaders in the industry who understand the current state of the technology, consumer attitudes and usage, and how innovative marketers are using virtual reality today. This is why Greenlight Insights held a webinar … Read More

Coming to Your Screens 2017: Greenlight Insights to Deliver Keynote on Immersive Worlds

Avatar Greenlight Insights Augmented Reality, Media & Entertainment, Virtual Reality

Coming To Your Screens 2017

“It turns out that the killer application for virtual reality is other human beings. Build a world that people want to inhabit, and the inhabitants will come.” – Charles Stross, Renown Science Fiction Author Colin McMahon, Analyst with Greenlight Insights, will give the keynote presentation at Coming to Your Screens Montreal 2017. His talk, titled Immersive Worlds: Virtual, Augmented, and Mixed Realities … Read More

Unity & Greenlight Insights Discuss Industry Trends

Avatar Greenlight Insights Insight Articles

Alexis Macklin, an analyst with Greenlight Insights, attended VRDC and GDC last week. She and Tony Parisi, Global Head of VR/AR Strategy at Unity Technologies, discussed the top VR trends and techniques from GDC. FIRESIDE CHAT WITH TONY PARISI Parisi shared how the 5.6 release version of Unity’s platform will make creating cinematic and non-entertainment content for VR/AR artists and … Read More