Greenlight Insights’ Virtual Reality Strategy Conference 2018 To Tackle The New Reality In Digital Through Key Platforms Of Emerging Technology

Paula CevallosAnalysis

VRS 2018 takes place Oct. 16-17, in San Francisco, and will feature new research findings from Greenlight’s 2018 VR Industry Report.   SAN FRANCISCO- Greenlight Insights Virtual Reality Strategy Conference 2018, comes back after two sellout years. VRS 2018 will take place Oct 16-17, at the Park Central Hotel of San Francisco, and will cover the theme of: “Immersive. Social. … Read More

The Battle Between Oculus & HTC Heats Up For In-Home Market Share

Alexis MacklinAnalysis

Steam Survey Users

HTC Vive held a comfortable lead in active Steam users since its release in 2016 until Oculus Rift began closing the gap in January 2018. Now, the Oculus Rift head-mounted virtual reality display has surpassed the HTC Vive in market share among Steam users, according to Valve’s February Steam Hardware & Software Survey.  

Greenlight Insights Named Official Analyst Firm for MIPTV’s Immersive Content Leadership Summit

Paula CevallosAnalysis, Events, Press Releases

Greenlight Insights Confirmed As Official Analyst Firm for MIPTV’s Immersive Content Leadership Summit

SAN FRANCISCO, March 5, 2018 – Greenlight Insights has been confirmed as the Official Analyst Firm for MIPTV’s Immersive Content Leadership Summit. MIPTV is the global marketplace for TV and digital content, and will take place on April 9-12, 2018 in Cannes, France. Technologies related to the consumption and creation of immersive media are one of the most disruptive and … Read More

Starbreeze, Partners Open VR Center in One of Busiest Malls in the World

Andrew WeiAnalysis, Immersive Media & Entertainment, Virtual Reality

Emaar Entertainment opened a suitable-for-all-ages VR amusement park in the world-renowned Dubai Mall on February 28. VR game development studio Starbreeze Studios announced that the park will also feature eight of the company’s VR experiences, four of which will be seeing a grand debut at the opening. Aptly named VR Park, the 75,000 sq ft entertainment center will stretch across … Read More

Greenlight Insights’ Top Strategic Predictions for 2018

David BoltonAnalysis

Greenlight Insights 2018 Predictions

The end of every year is both a time for reflection and an eagerness to see what the next 12 months will bring. It is fair to say that 2017 was a rollercoaster for most people, with major announcements and events appearing on the radar and then quickly being replaced with something else before we had time to catch our breath. … Read More