Why Out-Of-Home Experiences Can Kickstart VR Adoption

David BoltonAnalysis, Events

As virtual reality continues to gain traction within the entertainment space, the question of what people are willing to pay for is being asked with increased regularity. And while headsets remain the gateway drug for VR adopters, a focus on location-based experiences could be extremely beneficial. Presented as a standalone event within the recent annual Greenlight Insights Virtual Reality Strategy … Read More

Theaters, Movie-Going Set To Fuel Virtual Reality Adoption

David BoltonVirtual Reality

Theaters to Increase VR Adoption

The symbiotic relationship between the cinema and immersive experiences could be the catalyst for the mass adoption of not only virtual reality but also location-based entertainment. AMC Entertainment recently announced a strategic partnership with Los Angeles-based VR startup Dreamscape Immersive that is expected to increase the number of virtual reality experiences available at both AMC Cinemas and selected standalone locations. … Read More

Greenlight Insights Announces VR Arcade Summit 2017 to Help Create Effective Location-Based VR Strategy

Greenlight InsightsEvents, Press Releases

VR Arcade Summit 2017

One-Day Intensive Event Offers Executive Sessions, Industry-Specific Training, and Networking August 30, 2017 –The global location-based virtual reality community will gather at VR Arcade Summit 2017 October 26 in San Francisco, California for a day of industry presentations, strategy workshops, and networking focused on accelerating the strategy development, technology partnerships, and content deals for the out-of-home VR market. The VR Arcade … Read More

Clifton Dawson, CEO of Greenlight Insights, Sits Down with RePlay Magazine Podcast

Stevi RexAnalysis, Immersive Content

Clifton Dawson, Chief Executive Officer of Greenlight Insights and Bob Cooney, Head of Global Business Development at Zero Latency VR and host of the RePlay Magazine Podcast, sat down to discuss the sustainability of VR, the social engagement that out-of-home VR provides, and challenges in the development cycles of both software content and hardware, as well as the 2017 Virtual … Read More