Xiaomi Version of Oculus Go Nearly Sells Out in China

Natalie Yue, Analyst Natalie Yue, Analyst Analysis

Highlights Xiaomi sold an estimated 30,000 Mi VR Standalone units within 3 mins of release on its official website.  There are already almost 40,000 reservations for when the headset is restocked in 10 days.   The 32 GB version is sold out on JD.com (a Chinese Amazon equivalent) and the 64 GB version has limited availability. Oculus and Xiaomi are seeing early … Read More

Micro-Displays, AI & XR @ Display Week 2018

J.C. Kuang, Analyst J.C. Kuang, Analyst Analysis, Client-Only

The following is insight from Greenlight Insights as part of our VR/AR Market Tracker and Intelligence Service, which contains data, analysis, and insights. Greenlight Insights attended Display Week 2018 in Los Angeles, hosted by the Society for Information Display. Here are our major insights from the conference for the future of XR.

Oculus Launches OTT TV Streaming Service with Showtime, Netflix, and ESPN

Clifton Dawson, CEO Clifton Dawson, CEO Analysis, Virtual Reality

Oculus launches new OTT service Oculus TV in May 2018. Oculus TV will feature live and on-demand content from partners such as Showtime, Netflix, and ESPN. It is not clear if Oculus TV will feature exclusive original commissions, advertising, or payments. At Facebook’s annual F8 Conference, Oculus revealed Oculus TV. Oculus TV is a new way to experience serialized content … Read More

JPEG XS: Streaming VR Lighter, Better, Faster, For Less

J.C. Kuang, Analyst J.C. Kuang, Analyst Analysis, Business Transformation, Technology

Conditions are becoming more and more favorable for businesses striving to incorporate VR technologies into their offerings or workflows. As April draws to a close, the Joint Photographic Experts Group is expected to finalize deliberations and implement a groundbreaking new format which takes full advantage of modern broadband networks. JPEG XS, a successor to JPEG format, is ideal for streaming … Read More

One Giant Leap: How The Lumin SDK Will Affect Enterprise AR

J.C. Kuang, Analyst J.C. Kuang, Analyst Business Transformation, Technology

After a series of announcements over the past few months, Magic Leap has once again become buzzworthy with the release of its Lumin SDK. The software tools contained therein promise to bring many new and exciting features that have never before been implemented in AR hardware. From a robust runtime environment that can run multiple applications in the same physical … Read More

The Caring Cloud: The Role of 5G in Healthcare VR and AR

J.C. Kuang, Analyst J.C. Kuang, Analyst Analysis, Business Transformation, Virtual Reality

American, European, and Asian markets are racing to complete infrastructure research and updates necessary to bring 5G mobile broadband networks to life. VR and AR industries stand to benefit enormously from this new technology, which boasts massively increased transfer speeds, on-demand network slicing, and unprecedented reliability, due to its burdensome data processing requirements and a need for low latency streaming. The healthcare field, … Read More

VR Arcades Are Hot Trend, But Consumers Want So Much More

Alexis Macklin, Analyst Alexis Macklin, Analyst Analysis

With location-based VR centers popping up across the country, U.S. consumers are starting to get a taste of what VR can do without the investment of hundreds of dollars for new computing and display equipment. Unique, free-roam experiences from HOLOGATE, Zero Latency, The VOID, and Dreamscape Immersive have all had impressive launches in North America and European markets. Manufacturers such … Read More