The Void Opens Newest LBE VR Operation in Malaysia

Natalie Yue, Analyst Natalie Yue, Analyst Insights, Location-Based Entertainment, Location-Based xR Intelligence Service, Virtual Reality

The following is part of our Location-Based xR Intelligence Service, which includes forecasts, data, and key insights about the use of virtual and augmented reality at arcades, family entertainment centers, cinemas, theme parks, shopping malls, museums, and other location-based entertainment venues. The Void, a leading location-based entertainment venue operator, opened its first Asia-Pacific (APAC) location on December 6th in Malaysia. Over … Read More

IAAPA 2018: Vendors Showcase Solutions Focused on Operators’ Need for Easy-to-Operate VR

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Insights, Location-Based Entertainment

Many of the industry discussions and product trends at the International Association of Amusement Parks and Attractions (IAAPA) 2018 Conference & Expo, held last week in Orlando, Florida, focused on two important topics: cost control and content. Drive Towards Attendant-Less Attractions Reducing the personnel needed to operate virtual reality (VR) experiences is a necessary step toward increasing the profitability of VR … Read More

VRS 2018: What You Need To Know

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Insights

Greenlight Insights’ annual Virtual Reality Strategy Conference on Oct. 16 and 17 brought together 450 of the top executives from the VR, AR, and MR arena to share their insights and connect with other industry leaders. Enterprise VR and AR is Ready  Standalone is making VR headsets more accessible and high-end VR headsets are enabling realistic environments that weren’t previously … Read More

Siggraph 2018: Trends Shaping the Evolution of Immersive Entertainment for 2019 and Beyond

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Insights

Siggraph marks the most important conference for technical visual artists. Year after year, trends emerge that have significance for the production of media & entertainment for years to come. This year, immersion is on everyone’s radar, as VR finally starts to find its footing.  Consumer VR may be years away, but there is more than just belief in immersive entertainment. The popular reception of VR … Read More

Why Beat Saber is Worthy of the First Truly Global VR eSports Tournament

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Insights, Virtual Reality

Highlights Virtual Athletics League, LIV, and SpringboardVR announced their intent to host a VR arcade tournament across 50+ VR arcades worldwide. The dates and locations of the tournament have yet to be announced. Beat Saber will go live on the SpringboardVR network the week of July 30 and priced at $.06 per minute Our analysis Even before launch, Beat Saber … Read More

The Pros & Cons of Microsoft’s New Strategy for Virtual Reality on Xbox

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Insights

microsoft

When Phil Spencer, Executive President of Gaming at Microsoft, announced that Project Scorpio would become VR compatible, gaming and VR fans have been anticipating what the compatibility and ecosystem would look like. Will Xbox be Oculus Rift compatible? Or will Xbox become a part of the ever-growing Micorosft MR platform? Since that announcement, there have been doubts as time has … Read More