3 Analyst Expectations For Virtual Reality in 2016 and Beyond

Greenlight InsightsAnalysis

Now that 2015 is coming to a close, we thought it would be helpful to reflect on where the industry might be in a few years — by sharing three analyses by our fellow industry analysts TrendForce, CB Insights, and Digi-Captial. [Greenlight VR provides independent forecasts in its reports.] TrendForce Market researcher TrendForce forecasts that the total value of the virtual reality … Read More

#GreenlightEvents: Introducing The 2016 Virtual Reality Analytics Web Summit

Greenlight InsightsAnalysis

As the entertainment, advertising, and technology industries brace for the much anticipated release of the Samsung Gear VR, Oculus Rift, and PlaystationVR, business executives are now being tasked with developing and executing VR initiatives. Executives in all industries must embrace virtual reality, not as an emerging technology to keep an eye on, but as a serious tool within their ever-increasing … Read More

Greenlight Report, Issue 21: Microsoft’s HoloLens Travels In Space

Greenlight InsightsAnalysis

Are investors finally warming to virtual reality content studios? Is the future of augmented reality in gaming? When will Amazon present its strategy for virtual and augmented reality? These are a few topics we tackled this week, aggregated into the Greenlight Report newsletter. Click the image below to read the full issue. *********** Subscribe to Greenlight Report (free) to get … Read More

The 2015 Virtual Reality Consumer Infographic

Greenlight InsightsInfographics

Featured on FastCompany, eMarketer, VentureBeat, Yahoo and dozens of other media outlets, the 2015 VR Consumer Report is a landmark report to help innovative leaders design better consumer VR products and create winning go-to-market strategies. The full report is available for purchase on Greenlight VR’s website. However, we are excited to share this free Infographic with key insights from the study. … Read More

U.S. and UK Kids Show Similar Enthusiam and Concern Over Virtual Reality

Greenlight InsightsAnalysis

As mentioned in last week’s post, Greenlight VR is expanding its industry leading research to cover additional international markets. Starting with the United Kingdom, we are examining purchase intent, brand awareness, and content preferences among large, statistically significant samples of consumers worldwide. Two Nations Side-by-Side In October, Greenlight VR and Touchstone Research sampled 2,282 respondents as part of the 2015 … Read More