Greenlight Perspective 2020: Themes Defining XR for Out of Home Entertainment in the Year Ahead

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Augmented Reality, Devices & Technology, Insight Articles, Location-Based Entertainment, Location-Based xR Intelligence Service, Media & Entertainment, Virtual Reality

The use of immersive technology in the out-of-home entertainment sector has expanded quickly in 2019 and is set for another big year in 2020. Lionsgate opened an immersive theme park in China in the summer, built with numerous virtual and augmented reality experiences. Dave and Buster’s continued to expand the role of virtual reality in its venues with new test … Read More

IAAPA 2018: Vendors Showcase Solutions Focused on Operators’ Need for Easy-to-Operate VR

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Insight Articles, Location-Based Entertainment

Many of the industry discussions and product trends at the International Association of Amusement Parks and Attractions (IAAPA) 2018 Conference & Expo, held last week in Orlando, Florida, focused on two important topics: cost control and content. Drive Towards Attendant-Less Attractions Reducing the personnel needed to operate virtual reality (VR) experiences is a necessary step toward increasing the profitability of VR … Read More

IAAPA 2018: LBE VR System Vendors Demo Next Year’s Attractions

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Client-Only, Insight Articles, Location-Based xR Intelligence Service

Out-of-home entertainment’s biggest show, International Association of Amusement Parks and Attractions (IAAPA) 2018 Conference & Expo, is kicking off this week and will mark the roll-out of many new VR attractions. The Orlando conference, which begins November 13, will feature VR companies wooing operators with systems that they expect will make the coming year a big one for LBE VR. … Read More

Dave & Buster’s Takes Location-Based Virtual Reality Nationwide

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Insight Articles, Location-Based Entertainment

Dave & Buster's Takes Location-Based VR Nationwide

Dave & Buster’s announced a partnership with VRStudios and HTC for dedicated multi-player virtual reality experiences at all North American video arcade/restaurant complexes. Dave & Buster’s will deploy 500 HTC Vive systems at its 110 locations. The exclusive ride features Jurassic World VR Expedition, created by The VR Company under license from Universal. Up to four players will be able … Read More