Greenlight Report: Nov. 4, 2016

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Insight Articles

Analyst Commentary Intel Acquires Voke For Undisclosed Amount  Intel has acquired live-action VR firm Voke for an undisclosed amount. This fits into Intel’s current efforts for live events with its 360 Replay technology. A possible use of the acquisition of Voke is expanding Intel’s efforts for VR live event content. Its investment in content instead of hardware is a different direction for a … Read More

Greenlight Report: Oct. 28, 2016

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Insight Articles

Analyst Commentary Microsoft Announces VR Headset Yesterday, Microsoft announced a $300 VR headset with inside-out tracking and integrated 3D-design functionality. The tech giant also announced partnerships with five major PC manufacturers to sell and/or distribute the VR headsets. Microsoft’s entry is an important event as it may be a pivotal change that alters the trajectory of the entire VR industry, particularly beyond 2020. Read more. Top Industry … Read More

Greenlight Report: Oct. 21, 2016

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Insight Articles

Analyst Commentary NBA Partners With NextVR to Broadcast Games in VR    Yesterday, NBA announced it will partner with NextVR to broadcast at least one game in VR every week during the upcoming season. The games will be available through an NBA League Pass subscription. The partnership represents a significant commitment by the NBA, including dedicated announcers, exclusive camera angles, … Read More

Greenlight Report: Oct. 14, 2016

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Insight Articles

Analyst Commentary Oculus Connect Announcements May Set It Above Competition  During Oculus Connect, the annual Oculus developer conference, Facebook CEO Mark Zuckerberg debuted new social experiences coming to the Rift, revealed the release date of its Touch controllers, announced room scale capabilities, and WebVR support. While the 2016 Industry Report reveals HTC Vive is currently ahead of Oculus Rift in unit sales, … Read More

Greenlight Report: Oct. 14, 2016

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Insight Articles

Analyst Commentary PlayStation VR Has Public Release: Will It Bring VR Mainstream?   Sony’s PlayStation VR was publically released on October 13 after its much-anticipated release. Unlike HTC and Oculus, Sony has been a major leader in consumer electronics and gaming consoles for a long time. This ultimately influences their partnerships and brand recognition that HTC and Oculus have been … Read More