Apple, New Markets, and the Future of xR Computing

J.C. Kuang, Analyst J.C. Kuang, Analyst Augmented Reality, Client-Only, Insight Articles

Following a disappointing Q1 ‘19 earnings projection from Apple, CEO Tim Cook announced that the company would cease to report on unit sales for its flagship hardware products, including the iPhone, which accounts more than 60 percent of Cupertino’s revenues, according to Bloomberg. While some industry stakeholders grow increasingly skeptical about Apple’s ability to offer disruptive and compelling hardware in … Read More

Microsoft and GE Drive Industrial XR With IoT Innovation

J.C. Kuang, Analyst J.C. Kuang, Analyst Enterprise Transformation, Insight Articles

Microsoft’s new partnership with GE has major implications for the company’s future. The union is poised to affect General Electric’s customer facing IoT business, as well as its backend IT operations. As major global leaders on opposite ends of industrial IoT, both companies have ample experience in innovating new platforms and ecosystems which enable efficient and productive piloting piloting of new … Read More

Micro-Displays, AI & XR @ Display Week 2018

J.C. Kuang, Analyst J.C. Kuang, Analyst Client-Only, Insight Articles

The following is insight from Greenlight Insights as part of our VR/AR Market Tracker and Intelligence Service, which contains data, analysis, and insights. Greenlight Insights attended Display Week 2018 in Los Angeles, hosted by the Society for Information Display. Here are our major insights from the conference for the future of XR.

Hololens, Machine Learning, and The Future of Augmented Reality

J.C. Kuang, Analyst J.C. Kuang, Analyst Augmented Reality, Insight Articles

In a market finding its footing through highly specialized hardware / software ecosystems, what killer app feature can Hololens, the original AR workhorse, use to cut through the competition? Microsoft’s next-generation holographic processing unit, powered by machine learning, could prove to be a game-changer. The future of AR at the moment is bright, but still riddled with uncertainty. Future developments … Read More

Five Key Developments in VR/AR Debuted at CES 2018

Avatar Greenlight Insights Augmented Reality, Insight Articles, Virtual Reality

CES Main Greenlight Insights

The Consumer Electronics Show in Las Vegas has been a theater for OEMs to showcase their latest technologies, and that included XR. HTC, Lenovo, Pico, Huawei, and Kopin were among those who exhibited new head-mounted displays and smart glasses, but the innovations span improved graphics, resolution, ergonomic design, and beyond. New Ways to Go Cordless Ahead of CES 2018, Lenovo introduced … Read More