To deliver the highest level of insightful services possible, we’ve built a diverse team of highly-skilled industry professionals who offer deep expertise in the market we cover. Our forward-thinking analysts provide markets insights and research-driven services, resulting in unmatched strategic value for leading innovators in the virtual, augmented, and mixed reality industries.
Clifton Dawson, CEO
Prior to founding Greenlight Insights, Clifton was a growth and monetization analyst at Snap, the leading image messaging and multimedia platform. Previously, Clifton was Head of Business Operations at AddLive, the web-based real-time communication platform acquired by Snapchat in 2014. Clifton has also worked as a Business Analyst for Bell Canada, a Canadian telecommunications and media company. Clifton has a B.A. in Economics from Harvard University and an M.B.A. from Harvard Business School.
Erica Bishaf, Research Director
Erica oversees Greenlight’s consumer research. As Director of Consumer Insights, Erica leads all quantitative and qualitative research, segmentation, and focus group studies. Prior to joining Greenlight, Erica founded Erica L. Bishaf Consulting, a full-service global market research consultancy specializing in consumer engagement research. Previously, Erica was Senior Global Market Research Manager at Kimberly-Clark, the global personal care company, and served as a researcher for Nestle USA, Kraft Foods, and Nielsen. Erica has a B.S. in Psychology from the University of Illinois at Urbana-Champaign.
Nanci Karas, Conference Director
Nanci oversees the Virtual Reality Strategy Conference, the annual gathering of influential leaders in the virtual and augmented reality industry each year to facilitate thought-leadership and new business relationships. Nanci has more than 20 years of experience managing nearly every aspect of conference planning and production. Prior to joining Greenlight Insight, Nanci was Executive Director of Conference Sales and Management for BIA/Kelsey, a top local media research and advisory firm, where she produced top industry events for senior executives in the digital media, advertising technology, and marketing arena.
Morgan Ward, Director of Business Development
Morgan oversees Greenlight’s business development and partnership initiatives. Prior to joining Greenlight, Morgan founded Kitsch Cache, a consultancy to guide manufacturers and small businesses in creating content licensing strategies. Previously, Morgan was Director of Business Development at Backstories Studios, a corporate video production company. Morgan has a B.A. in Creative Writing from the University of California, Santa Barbara and an M.B.A. from University of Southern California.
Ben Delaney, Chief Analyst Emeritus
Ben is former editor of the CyberEdge Journal. From January 1991 until January 1997, CyberEdge Journal was the voice of the virtual reality industry. Starting as an 8-page pamphlet, it grew to become the journal of record for the virtual reality industry, read in more than 40 countries by thousands of subscribers. It grew by publishing the truth about VR – both good and bad – for all to see and comment on. Over the 35 issues of CyberEdge journal, it printed stories about the people, applications, technology, products, disputes, and concerns of a growing industry.