Uncover the biggest trends in virtual reality

Get comprehensive view on how 4,000+ consumers use, spend, and think about major products, applications, content, and more.

Now in its 4th year, the 2018 Virtual Reality Consumer Study provides empirically-based insights into a broad scope of topics relating to consumers and virtual reality.

  • Demographics and psychographics of current & future HMD owners
  • Media consumption, shopping, and lifestyle behaviors of current HMD owners
  • Attitudes and intentions for different types of social, Location-Based VR, and more
  • Usage and willingness to spend on different types of VR content
  • Exposure and effectiveness of VR marketing campaigns
  • Release Date: April 2018


    Ordering the 2018 Virtual Reality Consumer Report includes access to data tables. In-person Clinics are available to report buyers for an additional cost.
    Report Pricing

    Early Bird Pricing (through January 15) $1,495
    Advance Pricing (through March 31) $1,995
    Full Pricing $2,495
    Government, Education, Non-Profit Ask for Details
    Clinic Pricing*

    Half-Day (San Francisco, CA) $750
    Half-Day (Los Angeles, CA) $750

    * In addition to report purchase.

    About the research

    Greenlight Insights’ fourth annual edition of the Virtual & Augmented Reality Consumer Survey provides unique insight into consumer behavior with a panel covering 5,000+ US and Canadian respondents aged 18-70.

    Focusing on four generations and five distinct age groups, the 2018 VR Consumer Study provides insight into how consumers are interacting with virtual reality products, applications, content, services, attitudes and behaviors toward location-based VR, social, advertising — and what their preferences might be in the future.

    Contact Us:

    • (415) 780-4583
    • hello@greenlightinsights.com