Uncover the biggest trends in virtual reality
Get comprehensive view on how 4,000+ consumers use, spend, and think about major products, applications, content, and more.
Now in its 4th year, the 2018 Virtual Reality Consumer Study provides empirically-based insights into a broad scope of topics relating to consumers and virtual reality.
Release Date: April 2018
Ordering the 2018 Virtual Reality Consumer Report includes access to data tables. In-person Clinics are available to report buyers for an additional cost.
|Early Bird Pricing (through January 15)||$1,495|
|Advance Pricing (through March 31)||$1,995|
|Government, Education, Non-Profit||Ask for Details|
|Half-Day (San Francisco, CA)||$750||Half-Day (Los Angeles, CA)||$750|
* In addition to report purchase.
About the research
Greenlight Insights’ fourth annual edition of the Virtual & Augmented Reality Consumer Survey provides unique insight into consumer behavior with a panel covering 5,000+ US and Canadian respondents aged 18-70.
Focusing on four generations and five distinct age groups, the 2018 VR Consumer Study provides insight into how consumers are interacting with virtual reality products, applications, content, services, attitudes and behaviors toward location-based VR, social, advertising — and what their preferences might be in the future.