The Amazing Race: How Stakeholders are Readying xR Platforms for Mass Adoption

J.C. Kuang, Analyst J.C. Kuang, Analyst Augmented Reality, Augmented Reality Intelligence Service, Head-Mounted Displays, Insights, Software, Virtual Reality, Virtual Reality Intelligence Service

The importance of platforms, defined here as centralized groups of apps, first-party services, operating systems, and hardware, cannot be overstated in evaluating the progress of companies driving the next wave of xR adoption. Many major companies in the VR and AR space have begun 2019 by making important advances in the race to build a complete and compelling platform for xR.


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